Priming keeps your eyeshadow from creasing or falling off as your day goes on. If your primer is translucent, dusting a layer of light eyeshadow over it will help the colors look brighter and closer to what you see in the palette. From here.
6. If you’re looking to make colors seriously ~stand out~, apply white liner before you apply eyeshadow.
It all depends on how you want to shade and shape your eye, but there are a few general guidelines:
The lightest color usually works well as a brow bone highlighter.
The second lightest color usually looks good on your lid.
The second darkest color usually works best in your crease.
The darkest color usually works best in your outer corner.
Of course, you wouldn’t actually draw a black line and then head out for the evening, but the black line shows how applying shadow with your eyes open will give you a different, more visible shape. Get more tips for hooded eyes here.
15. The easiest way to both find your crease and control the color? When applying, tilt your head up and look down into the mirror.
You can use an eyeshadow pencil, eyeshadow on a stiffer-bristled brush, or even eyeliner pencil to draw the hashtag. Then, blend it out using a blending brush. If you used an eyeliner pencil and the brush isn’t moving the product around enough, try gently blending with a cotton swab instead. From here.
17. Makeup fallout is inevitable (especially with darker shadows), but there are definitely ways to fix it.
One note: before sticking tape to your face, stick it on another part of your body (say, your arm) first, then peel it off so it doesn’t hurt when you tap it against your more delicate face skin. Here’s the tutorial.
18. Or, pick up a shadow and mascara shield to hold under your eye as you apply.
This is not a necessary step, but if your makeup doesn’t look like it’s still there at the end of the day, these can help. Just spritz *before* you apply mascara, so your mascara doesn’t run. Read more about different types of setting spray here.