What’s your favorite part of July 4th?


We recently conducted a survey to find out the favorite 4th of July foods, traditions and spending habits on Independence Day for Americans across the United States. Our survey found that the average US family will be spending $90.65 for the 4th of July holiday: 

Favorite food – Barbecue           Favorite activity for July 4th – Cookout           

What they will be buying this holiday – Food

For U.S. Averages:

Favorite 4th of July Foods

Burgers – 31%

BBQ – 25%

Hot Dogs – 14%

Chicken – 11%

Sides – 10%
Desserts – 8%

Other – 2%

Favorite 4th of July Activities

Cookout/BBQ/Picnic – 34.1%

Watch Fireworks – 30.8%

Hanging Out on the Water – 13%

Going To a Parade – 10.4%

Hosting a Party – 6%

Going Shopping – 4.1%

Other – 1.3%

 

What Consumers Are Buying on The 4th

Most consumers (36%) will be spending between $1-50 for the 4th of July, and a majority of them will spend their holiday celebration on food, alcohol and party supplies.

Food – 53.6%

Alcohol – 22.9%

Party Supplies – 11.1%

Outdoor Equipment – 4.8%

Home Goods – 3.9%

Clothing – 3.7%

 

Check out our full survey results here: https://www.offers.com/blog/post/4th-of-july-spending-survey/.