COUNTY LIFE
Valentine’s Day shopping, spending survey
Offers.com surveyed more than 1,000 U.S. consumers to discover the top shopping and spending trends for Valentine’s Day. Let our data help you narrow down just how much to spend, where to go and what to buy.
About 58% of Americans plan to spend at least some money for Valentine’s Day, according to our 2019 Valentine’s Day Spending Survey. And average spending is up by about 5% year over year ($58 in 2019 vs. $55 in 2018). To get a pulse on what consumers are buying for their sweethearts and how they’ll spend Feb. 14, we surveyed 1,000 U.S. adults. We also teamed up with leading fresh-flower delivery service, ProFlowers, to get insights into this year’s flower trends.
Top findings:
- The average person will spend $58 on Valentine’s Day purchases this year, and engaged people plan to spend the most on average ($88).
- Chocolate or food gifts are the presents Americans want the most for Valentine’s Day.
- Walmart is the top retail destination for Valentine’s Day purchases.
- 75% of ProFlowers shoppers go for roses, when it comes to Valentine’s Day.
Valentine’s Day spending 2019
More than half (58%) of Americans plan to spend at least something on Valentine’s Day-related gifts and activities, with the average person spending $58. That’s a 5% increase from last year’s average spending. The majority of those planning to spend, however, aren’t spending big — 67% of those spending on Valentine’s Day-related purchases will spend under $50 and just 4% will spend more than $250.
The biggest spenders are those who are engaged, who will shell out an average of $88. Average spending among married couples, meanwhile, drops significantly:
Average spending by relationship type:
- Engaged: $88
- In a relationship: $69
- Married: $55
- Single: $51
Men, meanwhile, spend about $12 more than women on average:
Average spending by gender:
- Men: $64
- Women: $52
Valentine’s Day gifting trends
Most popular flowers for Valentine’s Day
Flowers delivered to your loved one’s door are a classic Valentine’s Day gift, and roses are the most classic of all. In fact, 75% of ProFlowerscustomers buy roses for Valentine’s Day, says Kate Law, vice president of merchandising for ProFlowers.
But “unique floral demand is growing,” according to Law, and customers are thinking beyond red and long-stemmed. Black, purple, blue and tie-died “unicorn” roses are trending upward. “People are looking for gifts that are going to stand out this season,” says Law.
Young shoppers, meanwhile, are thinking outside the rose box entirely and going for something longer lasting.
“Plants are popular products with younger customers, whether they’re purchasing potted succulents or a tabletop cactus,” Law says. “This trend is becoming prominent across the industry.”
Not only are alternative Valentine’s Day gifts a way to stand out, but they can be a way to save money as well. For every obvious gift (long-stemmed red roses, chocolate-covered strawberries) is a less-expected alternative. We performed a price survey (with prices on popular Valentine’s Day gifting sites) that compared popular Valentine’s Day gifts to less-traditional (but still romantic) ones. And we found that the traditional gifts were anywhere between $8 and $12 more expensive:
COUNTY LIFE
Comic Book Day mini-convention planned
Enjoy a free comic book day mini-convention 10 a.m. to 4 p.m. on May 4 at the Bowie Public Library in conjunction with Freakz & Geeks of Bowie.
There will be arts and crafts, comics, a costume contest, special guests, BTXFG exclusive swag give-aways, a video game high-score tournament, vendors and more.
Whether you’re a cosplayer ready to break out your costume, a gaming fanatic looking to throw down, or simply looking for a day of family-friendly fun and entertainment, there’s something for everyone at the Mini Con.
Don’t miss out – come join the festivities and support your local Freaky Geeky community.
COUNTY LIFE
Gold-Burg Bears earn spot at regionals with one-act play
Gold-Burg High School’s one-act play, “Interview,” advanced out of area competition Friday earning a place on the stage for regionals along with Slidell and Avery. Saint Jo received the alternate play.
The Bears will travel to Plano on April 26 for regional 1A University Interscholastic League competition, the last stop before state. Director Linda Fitzner said she will provide additional details on times and locations as soon as they are released to her.
Corbin Gilbert received All-Star cast, Arin Turner and Levi Hellinger, received honorable mention All-Star cast and Lexie Eat received the outstanding sound award. Fitzner said she is so “Proud of our Bears.”
Read the full story that includes results for Saint Jo and Bowie in the mid-week Bowie News.
Pictured above: Gold-Burg High School’s cast and crew of its one-act play at area. (Courtesy photo)
COUNTY LIFE
First ever ‘Rhymin’ at the Justin coming April 26
Officials with the Nocona Chamber of Commerce, Nocona VFW and LG Lemons Art Gallery are happy to announce the first ever poetry, prose, and tall tales event called “Rhymin’ at the Justin.”
The presentations are scheduled for 6 p.m. on April 26 at the H.J. Justin Community Room at 100 Clay in downtown Nocona. Area writers such as David Smith from Waxahachie and others from as far away as Cache and Duncan, OK, Decatur, and Wichita Falls who have a passion for “wordsmithing” will read or recite some of their original material.
The event is free to the public. Table seating will be available for all and you may bring your own dinner and drinks, if you wish. No glass bottles, please. Call or text Larry G Lemons at 940-366-5782, if you need more information.
This new event joins the popular musical jam welcoming area musicians the last Saturday of each month.
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