Connect with us

Live Better

Market your business for long-term success

Published

on

(Family Features) Rapid growth and long-term success are the dreams virtually every entrepreneur pursues. The fire pushes you to ascend to the mountaintop quickly and stay there as long as possible.

Adopting some clever marketing strategies can bring those dreams within reach, especially if you’re willing to take some notes from experts who have successfully navigated the path. For example, entrepreneur Russell Brunson started his first online company while he was in college.

Today, he is the co-founder of ClickFunnels, a successful software company that helps entrepreneurs get their message out to the marketplace quickly and efficiently. Brunson is also the author of a series of books, including “Traffic Secrets,” which is filled with tips for using classic and foundational direct marketing techniques to help future customers discover an entrepreneur’s product or service and drive demand.

Learn the art of successful business marketing with Brunson’s advice, adapted from “Traffic Secrets,” the third installment in his bestselling trilogy.

Work behind the scenes to connect with your target audience. With a little research, you can identify the places your target customers tend to congregate. Places like Facebook groups, YouTube channels, podcasts, blogs and other platforms serve as trusted sources of information, and these are the places where they’re more apt to listen to what you have to say. Make a list of 100 of these hangouts and reach out to the people behind the scenes. Listen, learn, pitch collaborative opportunities and pay for ads if that’s what it takes to get in front of your audience.

Don’t just post on social media; understand it. Social media is a powerful tool for marketers and entrepreneurs. Depending on your business, you may be able to leverage both your personal profile and a business account to connect with your audience. Another key is customizing your strategy for each platform. Know which channels your target audience members use and focus your energy there. Understand the platform’s algorithm and post content it wants to share with its users.

Pay for email ads. A wide variety of online news sites, newsletters, online communities and influencers have large email lists. Approach those with audiences that would be interested in your product or service and request an email endorsement. Having third-party endorsers announce your offer to their email lists lets you go around the competition to talk directly to your target audience.

5 Ways to Drive Traffic on Social Media

These strategies from “Traffic Secrets” can help drive traffic using these major platforms:

Google: Search the keyword you’d like to rank for. Scan results, looking for sites that have ads, banners, affiliate links to products or subscription boxes. Contact the owners of those pages and ask about advertising options to buy your way in and build your list.

YouTube: Create a 15-second intro with a catchy hook followed by a short 4-second branded message then tell your viewer why he or she should listen. Create a connection with personal commentary and share valuable content for the next 7-12 minutes. Close with a call to action.

Facebook: Think of your cover photo as your billboard and the intro section as your business card where you can place links to funnels. When posting, share stories that can open conversations, and remember to engage readers in the comments.

Instagram: Decide whether you want to inspire, educate or entertain then create a caption. Three effective options: tell a story, ask a question or make a list.

Podcasting: In addition to working the podcast circuit and delivering a call to action at the end of each show, you can leverage influencers in other ways. Buy ads on their podcasts and arrange guest appearances that let you ask their listeners to check out your own podcast.

“If you are selling anything online, or trying to generate leads online, no matter what industry you’re in, these 20 traffic secrets can help attract more eyeballs,” Brunson said. “I’d like to help you fill your website and funnels with your dream customers, so I’m going to give you my new book for free. Just visit grabtrafficsecrets.com.”

Photo courtesy of Getty Images (Man working from home)

SOURCE:
Traffic Secrets

Continue Reading

Live Better

Steps to get your yard ready for spring

Published

on

(Family Features) As the weather begins to warm and days get longer, it’s important to begin preparing your yard for a healthy growing season. While factors like climate, soil type and grass type can all impact how your yard grows, there are a few steps you can take during the spring months to help your lawn thrive.

From dethatching and aerating to fertilizing and mowing, tackling these simple chores can help ensure your yard looks its best and is prepared to fight off seasonal weeds, disease and drought.

Tune Your Mower
Before it’s time for the first mowing of the season, inspect your mower and perform any routine maintenance necessary. That goes beyond sharpening, or replacing, the blade, and includes changing the oil, spark plugs and filter as well as filling with a fresh tank of gas.

Loosen the Thatch Layer
While it’s important to avoid working on your lawn until after the final freeze to avoid damaging the grass, raking your yard with a spring tine rake to loosen thatch – the layer of leaves, roots and dead grass that builds up between live grass and soil – before the first mow is equally important. Be sure to rake when the soil is dry; if it’s too soft or muddy, you may pull up healthy grass crowns.

Combat Compacted Soil
If your soil has become compacted – likely the effect of heavy foot traffic – and is too dense for water, air and other nutrients to reach the roots of your grass, aerating can help break it up and reduce thatch. A core, or plug, aerator can introduce tiny holes into your soil by removing plugs of grass and soil, which lets nutrients more easily reach the roots. An added bonus, the plugs can decompose on top of your grass, supplying more nutrients.

Fill in Bare Spots
If your lawn is looking sparse, overseeding, which involves spreading grass seed over your existing lawn, can help fill in bare spots. Be sure to choose the right type of seed for your climate and soil type to ensure proper growth. Applying a slow-release nitrogen fertilizer at the same time can provide additional nutrients that are important for promoting healthy growth.

Start Seasonal Mowing
When the ground is dry enough and your grass is long enough to require cutting, begin seasonal mowing. Be sure to use proper techniques, including varying your mowing direction each time to avoid creating patterns or ruts, and avoid cutting grass too low, which can make the lawn more susceptible to weeds and drought stress. In general, never remove more than one-third of the grass blade at a time.

Find more tips to help get your yard ready for warm weather at eLivingtoday.com.

Photo courtesy of Unsplash


SOURCE:
eLivingtoday.com

Continue Reading

Live Better

6 tips to improve sleep quality for overall well-being

Published

on

(Family Features) Despite a rising number of people searching for the term “sleep” in 2023, nearly 1 in 3 U.S. adults report not getting enough of it, per the Centers for Disease Control and Prevention.

As a foundation for overall well-being, getting quality sleep is key to achieving goals and being present in daily life. Without it, you’re more likely to lack the stamina and energy to follow through on your ambitions.

To help people realize the foundational role sleep plays in everyday successes, Natrol – a leading sleep, mood and stress supplement brand based on Nielsen data – alongside Dr. Jess Andrade are working together to help people improve their sleep quality and habits so they can conquer their wellness goals this year and beyond.

“From consistent exercise to eating healthy and even daily journaling, it may seem like all your priorities are in order, but without sleep, you won’t be able to reap the full benefits of your hard work,” Andrade said. “Often overlooked, getting quality sleep is a fundamental piece to improving overall wellness and it doesn’t have to be complicated. Creating small, achievable changes in our daily sleep routines can lead to long-lasting lifestyle habits for the better.”

Consider these tips from Andrade to help improve your sleep quality so you can achieve your goals.

1. Prioritize Movement and Light Exposure in the Morning
Whether you’re a yogi or prefer a simple stretch when your feet hit the floor, movement and light during the day can help stimulate quality sleep later that night.

2. Understand Sleep Gains are Just as if Not More Important Than Gym Gains
If you’re focusing on fitness goals, you’ll need adequate sleep to see successful results. If you’re a morning workout warrior, schedule earlier bedtimes to ensure you get the recommended 7-8 hours of sleep. For evening workouts, aim to end your sweat session as early in the evening as possible; too much physical activity before bed can keep you up at night.

3. Make Your Bedroom a Sanctuary
Make your bedroom a sleep sanctuary. Keep the room dark, noise-free and comfortable with the thermostat set at 65-67 F for better sleep conditions.

4. Set Nightly Rituals to Unwind
Create nightly rituals that activate circadian rhythms and allow your body to unwind. Consider activities that relax you the most, like taking a bath, reading a book, journaling or sipping decaffeinated nighttime tea.

5. Try Incorporating a Drug-Free Sleep Aid
If you follow good bedtime habits but still occasionally struggle to fall or stay asleep, try a low-milligram melatonin supplement, like those from Natrol, that are designed to help you get a good night’s sleep so you wake up refreshed and ready to conquer your goals.†

6. Follow the 10-3-2-1-0 method
To help you fall asleep and wake up feeling revitalized, Andrade recommends the 10-3-2-1-0 method: Decrease caffeine intake at least 10 hours before bed. Avoid eating bothersome foods 3 hours prior to heading to off to sleep. Engage in relaxing activities like reading at the 2-hour mark and cut out screentime with 1 hour to spare. Ultimately, these habits can lead to zero times hitting snooze the next morning.

Find more ways to improve sleep habits by visiting Natrol.com.

† These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.


SOURCE:
Natrol

Continue Reading

Live Better

Find your perfect spring escape

Published

on

(Family Features) Whether you’re a family with kids or a young professional looking for a getaway, it isn’t too late – or out of budget – to plan a memorable spring trip. All you need is a full tank of gas and your furry best friend to make an unforgettable getaway.

Data from online travel agency Booking.com shows that half of traveler’s plan to choose vacation destinations where the cost of living is less than their hometowns in 2024. Exploring lesser-known destinations with a variety of outdoor activities, opting for a road trip with your pet rather than a large group and traveling outside of peak season can all help make adventures more affordable.

To help travelers feel confident selecting their road trip destinations this spring, Motel 6, where pets always stay for free, and Bert Sperling’s Best Places recommend these undiscovered destinations that offer sight-seeing, access to dog parks, cultural experiences, green spaces, authentic cuisine, dog-friendly restaurants and affordable lodging.

Santa Fe, New Mexico
Dive into desert culture in Santa Fe with stunning views of the Sangre de Cristo mountains, Pueblo-style architecture, historic landmarks and pet-friendly dining patios. With near-endless activities like shopping for handcrafted jewelry, visiting the Museum of International Art Folk or walking the Santa Fe Plaza, there are entertainment options for everyone to enjoy. There are also plenty of affordable lodging options within walking distance of downtown attractions.

Branson, Missouri
Situated in the iconic Lake of the Ozarks, Branson is a dream small-town getaway for family vacations with a plethora of dining and entertainment options such as Silver Dollar City, Dolly Parton’s Stampede and the Titanic Museum. The city has a dog-friendly culture with plenty of parks and outdoor activities. Located just two miles from many of these local attractions, Motel 6 Branson welcomes the whole family, including those on four legs, at no additional cost. This location also offers amenities like free Wi-Fi, an expansive cable channel selection, a microwave and refrigerator in each room and guest laundry facilities.

Tempe, Arizona
If you’re seeking sunshine and fresh air, look no further than Tempe, a vibrant city located just south of Phoenix. From festivals and outdoor activities like golfing, hiking, kayaking or stand-up paddle boarding on Tempe Town Lake to visiting the Tempe Center for the Arts or local pet-friendly eateries, there are plenty of things to do in the low desert valley.

Chattanooga, Tennessee
For those looking to escape fast-paced city life with an outdoor getaway, Chattanooga is a perfect destination to enjoy outdoor activities, such as exploring Lookout Mountain or walking along the Tennessee River. In a city full of culture and history, visitors can enjoy local artwork at the Hunter Museum of American Art or go sightseeing in the historic Bluff View Art District. As the temperatures rise, embrace the rays at the seasonal pool alongside pet-friendly lodging at Motel 6 Chattanooga.

As you look to plan your getaway, visit Motel6.com to find pet-friendly and affordable lodging accommodations as well as more ideas to point you in the right direction on your spring excursion.

Photo courtesy of Shutterstock


SOURCE:
Motel 6

Continue Reading
Ad
Ad
Ad
Ad
Ad

Trending