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First canned beer goes on sale

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Canned beer makes its debut on this day in 1935. In partnership with the American Can Company, the Gottfried Krueger Brewing Company delivered 2,000 cans of Krueger’s Finest Beer and Krueger’s Cream Ale to faithful Krueger drinkers in Richmond, Virginia. Ninety-one percent of the drinkers approved of the canned beer, driving Krueger to give the green light to further production.

By the late 19th century, cans were instrumental in the mass distribution of foodstuffs, but it wasn’t until 1909 that the American Can Company made its first attempt to can beer. This was unsuccessful, and the American Can Company would have to wait for the end of Prohibition in the United States before it tried again. Finally in 1933, after two years of research, American Can developed a can that was pressurized and had a special coating to prevent the fizzy beer from chemically reacting with the tin.

The concept of canned beer proved to be a hard sell, but Krueger’s overcame its initial reservations and became the first brewer to sell canned beer in the United States. The response was overwhelming. Within three months, over 80 percent of distributors were handling Krueger’s canned beer, and Krueger’s was eating into the market share of the “big three” national brewers–Anheuser-Busch, Pabst and Schlitz. Competitors soon followed suit, and by the end of 1935, over 200 million cans had been produced and sold.

The purchase of cans, unlike bottles, did not require the consumer to pay a deposit. Cans were also easier to stack, more durable and took less time to chill. As a result, their popularity continued to grow throughout the 1930s, and then exploded during World War II, when U.S. brewers shipped millions of cans of beer to soldiers overseas. After the war, national brewing companies began to take advantage of the mass distribution that cans made possible, and were able to consolidate their power over the once-dominant local breweries, which could not control costs and operations as efficiently as their national counterparts.

Today, canned beer accounts for approximately half of the $20 billion U.S. beer industry. Not all of this comes from the big national brewers: Recently, there has been renewed interest in canning from microbrewers and high-end beer-sellers, who are realizing that cans guarantee purity and taste by preventing light damage and oxidation.

– History.com Staff

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Dangerous fire conditions on Friday

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A 🔥RED FLAG WARNING 🔥 is now in effect for ALL of North and Central Texas from 11 AM to 9 PM Friday! Take extra caution to AVOID any activities that could start wildfires! 🚫🔥 Heed all warnings and burn bans from local officials!

Montague County is under a burn ban,

⚠️There is also a High Wind Warning and Wind Advisory in effect for Friday from 7 AM to 7 PM! ⚠️ Areas of blowing dust are expected as well. Be VERY careful tomorrow especially if driving a high-profile vehicle!

High Wind Warning: gusts will frequently be in the 50 mph range with occasional gusts up to 65 mph.

Wind Advisory (parts of East and Central TX): gusts will be up to 50 mph.

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‘What’s Your Point’ review possible stone relics

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Do you think a stone you picked up could be an Indian artifact?
Tales ‘N’ Trails Museum will host “What’s Your Point,” an informational event from 1-3 p.m. on March 9 to have your items reviewed by Dr. Sergio Ayala, PhD of the Gault School of Archeological Research. Cost is $10 per person and museum members are free.
Also bring in any metal artifacts found around Spanish Fort that might have been of European origin. Museum Curator Nellann McBroom said if you cannot attend bring you artifacts and leave them, then pick them up on Monday. Call the museum at 825-5330 with questions.

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Oct. 7 final day to register to vote

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Oct. 7 is the last day to register to vote in the Nov. 5 general election.
Voters also should double check their voter registration to make sure all the information is up-to-date. Go to votetexas.gov on the Texas Secretary of State’s website to make any address changes.
Registering to vote in Texas is easy, simply complete a voter registration application on the SOS website and return it to your county election office at least 30 days before the upcoming election date.
Fill in the required information, print and sign the complete application. At this late date it may be best to deliver the registration form in person to the election office in the courthouse annex at Montague.
Any additional information on voter registration can be seen on the county website at co.montague.tx.us, click on elections. Direct any questions to the office at 894-2540.

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