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First canned beer goes on sale
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By the late 19th century, cans were instrumental in the mass distribution of foodstuffs, but it wasn’t until 1909 that the American Can Company made its first attempt to can beer. This was unsuccessful, and the American Can Company would have to wait for the end of Prohibition in the United States before it tried again. Finally in 1933, after two years of research, American Can developed a can that was pressurized and had a special coating to prevent the fizzy beer from chemically reacting with the tin.
The concept of canned beer proved to be a hard sell, but Krueger’s overcame its initial reservations and became the first brewer to sell canned beer in the United States. The response was overwhelming. Within three months, over 80 percent of distributors were handling Krueger’s canned beer, and Krueger’s was eating into the market share of the “big three” national brewers–Anheuser-Busch, Pabst and Schlitz. Competitors soon followed suit, and by the end of 1935, over 200 million cans had been produced and sold.
The purchase of cans, unlike bottles, did not require the consumer to pay a deposit. Cans were also easier to stack, more durable and took less time to chill. As a result, their popularity continued to grow throughout the 1930s, and then exploded during World War II, when U.S. brewers shipped millions of cans of beer to soldiers overseas. After the war, national brewing companies began to take advantage of the mass distribution that cans made possible, and were able to consolidate their power over the once-dominant local breweries, which could not control costs and operations as efficiently as their national counterparts.
Today, canned beer accounts for approximately half of the $20 billion U.S. beer industry. Not all of this comes from the big national brewers: Recently, there has been renewed interest in canning from microbrewers and high-end beer-sellers, who are realizing that cans guarantee purity and taste by preventing light damage and oxidation.
– History.com Staff
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Bowie News print deadline moved up due to holiday
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Due to the July 4th holiday this week, The Bowie News will be printing early in the week. Deadline for any news or ad for the July 6 paper will be noon on July 2. The Bowie News office will be closed on July 4.
COUNTY LIFE
Mildred McCraw to lead 2024 Pioneer Court
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Meet the ladies of the 2024 Jim Bowie Days Pioneer Court as they prepare for the crowning on June 28.
Hosted by the Bowie Amity Club, the crowning and pioneer reunion begins at 2:30 p.m. on June 28 at the Bowie Community Center, middle section.
Mildred McCraw, known to many as the “Chicken Lady,” as well as Bowie’s biggest cheerleader, has been selected to serve as pioneer queen. Her duchesses will be Doris McGuffey longtime local business woman and radio air personality at KNTX Radio, and Margaret Long, longtime bank official with Sanger Bank.
See the full stories from these ladies in your weekend Bowie News.
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Bowie Boost program 3 explores marketing post-pandemic
“Memorable marketing in the post-pandemic era” will be the feature for the third installment of the Bowie Business Boost on April 16.
Lorie Vincent, certified economic developer, will bring the program that begins at 7:30 a.m. with breakfast and the program 8-9:30 a.m. at the Bowie Community Center.
Registration is $49 which includes all four sessions. The final program is May 21. Register at accelerationbydesign.com/event-details/bowiebusinessboost.
Call the Bowie EDC office at 940-872-4193 for additional information.
Vincent is a professional trainer, writer and economic developer with a focus on community and business marketing. She will share how your audience has changed in the post-pandemic era. Vincent will show you how easy and innovative adjustments to your marketing goals can grow your bottom line and result in strong customer engagement.
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