COUNTY LIFE
Valentine’s Day shopping, spending survey
Offers.com surveyed more than 1,000 U.S. consumers to discover the top shopping and spending trends for Valentine’s Day. Let our data help you narrow down just how much to spend, where to go and what to buy.
About 58% of Americans plan to spend at least some money for Valentine’s Day, according to our 2019 Valentine’s Day Spending Survey. And average spending is up by about 5% year over year ($58 in 2019 vs. $55 in 2018). To get a pulse on what consumers are buying for their sweethearts and how they’ll spend Feb. 14, we surveyed 1,000 U.S. adults. We also teamed up with leading fresh-flower delivery service, ProFlowers, to get insights into this year’s flower trends.
Top findings:
- The average person will spend $58 on Valentine’s Day purchases this year, and engaged people plan to spend the most on average ($88).
- Chocolate or food gifts are the presents Americans want the most for Valentine’s Day.
- Walmart is the top retail destination for Valentine’s Day purchases.
- 75% of ProFlowers shoppers go for roses, when it comes to Valentine’s Day.
Valentine’s Day spending 2019
More than half (58%) of Americans plan to spend at least something on Valentine’s Day-related gifts and activities, with the average person spending $58. That’s a 5% increase from last year’s average spending. The majority of those planning to spend, however, aren’t spending big — 67% of those spending on Valentine’s Day-related purchases will spend under $50 and just 4% will spend more than $250.
The biggest spenders are those who are engaged, who will shell out an average of $88. Average spending among married couples, meanwhile, drops significantly:
Average spending by relationship type:
- Engaged: $88
- In a relationship: $69
- Married: $55
- Single: $51
Men, meanwhile, spend about $12 more than women on average:
Average spending by gender:
- Men: $64
- Women: $52
Valentine’s Day gifting trends
Most popular flowers for Valentine’s Day
Flowers delivered to your loved one’s door are a classic Valentine’s Day gift, and roses are the most classic of all. In fact, 75% of ProFlowerscustomers buy roses for Valentine’s Day, says Kate Law, vice president of merchandising for ProFlowers.
But “unique floral demand is growing,” according to Law, and customers are thinking beyond red and long-stemmed. Black, purple, blue and tie-died “unicorn” roses are trending upward. “People are looking for gifts that are going to stand out this season,” says Law.
Young shoppers, meanwhile, are thinking outside the rose box entirely and going for something longer lasting.
“Plants are popular products with younger customers, whether they’re purchasing potted succulents or a tabletop cactus,” Law says. “This trend is becoming prominent across the industry.”
Not only are alternative Valentine’s Day gifts a way to stand out, but they can be a way to save money as well. For every obvious gift (long-stemmed red roses, chocolate-covered strawberries) is a less-expected alternative. We performed a price survey (with prices on popular Valentine’s Day gifting sites) that compared popular Valentine’s Day gifts to less-traditional (but still romantic) ones. And we found that the traditional gifts were anywhere between $8 and $12 more expensive:
It has been quite a busy few days at the Montague County Youth Fair with schedule changes, juggling of events and trying to cope with the unexpected snow storm. However, the youth fair always rolls on thanks to the dedicated volunteers, coordinators, parents and students.
Friday the rabbit how starts at 10 a.m., with heifer and steer show at 2 p.m. Ag. mech. check-in at 6 p.m. with that show at 9 a.m. on Saturday. Swine will move into the barn later today with its show at 9 a.m. Saturday.
Saturday the home economics silent auction will start at 6 p.m. and run to 9 p.m. in the show barn. Showmanship buckles will be presented at 6 p.m. in the barn followed by leadership day awards. The premium sale is at 6:30 p.m. Make plans to come out and support these hard working kids and families.
See all the winners in the Thursday Bowie News.
Top photo – Poultry show photo taken by Rashonda Hobbs of Unfazed Creations, official photographer for the youth fair. Make sure and check out her photos.
When we were going through my grandmother’s house in Nocona after it sold, I found a few neat keepsakes, but the biggest treasure I thought I had found was her biscuit cutter. I was so excited to show my mother (her daughter) and just knew she would be happy it was found and would still be used after all this time.
My mother, however, had a different thought about my precious biscuit cutter. She said, “Suzanne, you know that biscuit cutter is just an old tomato paste can that has both ends cut out.”
I was still no less delighted with my cutter. I continue to use it today. My husband has bought me vintage, new and fancier cutters, but this cutter is something I go back to time and again.
My Memaw was recruited to be a lunch lady from 1952 to 1958 at Nocona Elementary, back when lunches were cooked, not “fixed.” Lenora Brown Burnett was an excellent cook and everyone knew it. She went on to work at the Nocona Major Clinic kitchen from 1958 to 1969.
You could only use shortcuts if you knew how to do it the long way. That is how I still approach cooking. You can only use a cake mix if you know how to make a cake with lots of ingredients, time and effort.
Read Suzanne’s Love & Luck column in the Thursday Bowie News on the On the Table page.
Top photo – Grandmother’s biscuit cutter and hand written recipes. (Photo by Suzanne Storey)
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