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Ecommerce in 2025: 5 trends shaping the future of online selling

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(Family Features) Thanks to the explosion of ecommerce over the past couple decades, consumers can find virtually any product or service they can think of online. In fact, the consumer ecommerce market is expected to approach $6 trillion by 2027, according to the International Trade Administration, up from roughly $4 trillion in 2024.

A diverse collection of product segments is driving this growth, including everything from fashion and furniture to food and beverage. While major marketplace retailers still lead the category, ecommerce has become commonplace among small businesses, too. In fact, by the end of 2023, an estimated 80% of small businesses had at least basic ecommerce capabilities, according to a report by Digital Commerce 360.

However, small businesses are grappling with challenges such as inflation, supply chain issues and keeping pace with major retailers, among others, that are driving a variety of ecommerce trends in 2025 and beyond, including:

Video Content
Spurred by social media, video content is in high demand on ecommerce sites, too. Videos that explain how to use products, offer tips for using them and demonstrate projects that were completed using a product all earn favor with shoppers. In addition, videos that highlight product features, video reviews on social media and “live shopping events” on the social channels of ecommerce retailers can provide a more appealing interactive experience for shoppers.

Inclusive of the “live shopping events” trends, livestreaming is often popular among consumers as it can create a sense of FOMO (fear of missing out), leading to enhanced brand loyalty and engagement. Short-form videos sweeping social media also drive engagements and offer a quick, appealing way to demonstrate new or popular products.

Personalized Products
Ecommerce provides opportunities for shoppers who appreciate buying products that are uniquely their own. Online buying platforms that allow for customization of products such as shoes, clothing and drinkware can create buyer engagement and earn loyal shoppers who know they can purchase the items they want exactly to their own specifications. In fact, a survey by McKinsey Insights found 80% of loyal customers prefer shopping with brands that offer tailored choices and personalized experiences. From color selection and accessories to performance variations, custom options can help create a highly personalized shopping experience that allow buyers to interact more directly than they would for a standardized transaction.

Beyond the initial purchase, customized reports and shipping notifications are also becoming the norm. Shippers can alert customers to their products’ delivery status – including any delays or changes – via email, text, video message or, in some cases, a customizable dashboard where consumers can view incoming shipments tied to their account or address, request a different delivery time or location, pre-sign for packages and more.

Micro Purchasing Moments
You may think phenomena like impulse buys or convenience purchases are reserved for brick-and-mortar stores, but micro-purchasing trends suggest otherwise. These purchases are typically made by someone looking for a quick solution or information in a hurry from a mobile device, such as comparing two or more similar products and clicking a “buy now” link, ordering and paying for food ahead of time to skip the line, making a hotel or excursion reservation while traveling or looking up movie showtimes and purchasing tickets from the same page. Ecommerce sites that can establish themselves as a resource, make information easy to digest and simplify the purchasing process are earning customers (and revenue).

Flexible Payment Options
Online purchases were once limited almost exclusively to credit card purchases, but over time, businesses have granted greater flexibility to shoppers when it comes to collecting payment. While this trend has been growing for several years, many contemporary ecommerce sites now accept credit or debit cards, online checks, digital wallet and mobile payment services, cryptocurrency and even installment payments via third-party providers. By 2029, the third-party payment market is expected to almost double from $62.5 billion in 2024, according to findings from Mordor Intelligence.

Simplified Shipping Options
Evolving technology isn’t just improving the browsing and purchasing side of ecommerce; shipping operations are also seeing enhancements. For example, ShipAccel, a digital platform designed by Pitney Bowes, simplifies and enhances shipping operations with advanced ecommerce technology. The platform empowers early ecommerce brands to ship like larger companies with access to discounted carrier rates; more than 80 integrations including leading marketplaces, data and insights to help make smarter shipping decisions; branded tracking; and return capabilities. It features a collection of apps, widgets and application programming interfaces to easily configure new workflows and seamlessly meet the demands of business growth.

“As ecommerce becomes a mainstay, shippers must take a technology-first approach, utilizing platforms that can grow along with the business and partnering with providers who offer deep expertise in the segment,” said Shemin Nurmohamed, president of Sending Technology Solutions at Pitney Bowes. “As a result of using technology like ShipAccel, ecommerce shippers can save money, enhance operational efficiencies and delight customers – all of which support the business’ bottom line.”

Find more shipping support for your ecommerce business in the coming year at shipaccel.com.

Easy ECommerce Shipping Tips

Whether you’re a buyer or a seller, getting smart about shipping can help improve your ecommerce experience.

Be cost-conscious. Buyers obviously benefit from lower costs, but as a seller, managing shipping costs means more revenue. Volume discounts and options for lower prices with longer shipping times can make a bigger impact than you might expect. A shipping partner that has pre-negotiated discounted rates with carriers can deliver significant savings to your business, too.

Reduce package sizes. Using boxes or padded envelopes that closely fit the product being shipped can reduce weight and therefore the cost to send it to the customer. Also avoid excess packaging that adds bulk, which adds cost and waste.

Utilize advanced tracking tools. Keep tracking information for everything you ship or buy so you can monitor its safe delivery or, if problems arise, promptly identify and correct the issue. An option like ShipAccel uniquely provides branded tracking updates so your business stays front and center with your customer from click to porch.

Photo courtesy of Shutterstock (woman using laptop)


SOURCE:
Pitney Bowes

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This Mother’s Day, give the gift of giving back

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(Family Features) Celebrate Mom and other special women in your life with a Mother’s Day gift that makes a lasting impact for children.

When you shop at UNICEF Market, you’re not only choosing beautifully hand-crafted artisanal gifts, but also supporting its efforts to keep children healthy, educated and safe across 190 countries and territories. A portion of every sale could provide safe water, enhance schools, supply essential services or protect infants from preventable diseases.

Each item, from jewelry and apparel to homeware, is sourced from talented artisans who receive fair prices for their creations, strengthening their communities and supporting their families. In fact, the gifts give back three times over: They support artisans and help communities thrive, assist vulnerable children and make for thoughtful, compassionate Mother’s Day gifts.

Choose a meaningful gift that honors the special women in your life while empowering children with the tools for a better future.

Featured Gifts

  • Aqua Handblown Recycled Glass Carafe and Cup Set, ‘Delicate Aqua
    Add a touch of elegance to any space with this eco-friendly carafe and glass set, handblown from recycled glass by artisans in Mexico. Perfect for your home office or bedside table, it’s a beautiful and practical way to support sustainability.
     
  • Handmade Artisan Jewelry
    Choose from a stunning collection of handmade jewelry crafted by artisans from around the world, including first-edition Beads of Hope Bracelets from Guatemala. From modern designs to timeless elegance, each piece tells a story of cultural heritage and artistry.
     
  • Unique Home Decor
    Bring a global touch to your home with handcrafted decor from Africa, Latin America and Asia. Whether it’s a rustic accent, a Peruvian rug or an African sculpture, these pieces can add character and charm to any room.
     

Inspired Gifts for Moms and Babies

For a gift that truly gives back, consider UNICEF’s Inspired Gifts. These donations support life-saving programs and can be sent via email or printed as a card. Perfect for those who have it all, these gifts honor the special women in your life while supporting children across the globe.

  • Mom and Baby Care
    Ensure the safety and well-being of both mother and baby with a package that includes essential medications for a smooth and safe delivery. This gift directly supports the health of moms and babies in need.
  • Bundle of Hope
    Your donation can provide children with the essential tools for learning and growing: clean water, soap, exercise books, pencils, vaccines and therapeutic food. This gift helps ensure all children have the resources they need for healthy, productive futures.

This Mother’s Day, celebrate moms and children around the world with a gift that keeps on giving by visiting market.unicefusa.org.


SOURCE:

UNICEF

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Big upgrades for small spaces: Bathroom reno for style, function

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(Family Features) Home renovations happen for a variety of reasons – whether to reflect personal style preferences, replace worn out materials or adapt to a family’s evolving functional needs. Among the most popular upgrades homeowners tackle, bathroom renovations can be a smart and worthwhile investment.

Updating a bathroom, even a small one, requires careful planning to ensure both aesthetic appeal and long-term functionality. To maximize the value of your investment, focus on a design that is timeless and products that offer a blend of beauty, comfort and performance.

“As a designer and renovator, I know firsthand the impact fixtures can have on a home,” said Keith Bynum, home renovation expert, designer and HGTV star. “American Standard has been my go-to for renovation projects because their products are built to last, beautiful and timeless. The brand’s approach aligns with my own – creating stylish, convenient spaces with high-quality products that cater to real-life needs and improve the way we live.”

Discover these expert tips for selecting the perfect products for your bathroom upgrade from American Standard, a trusted leader in bathroom and kitchen plumbing fixtures that is celebrating 150 years of designing innovative products that are truly “built for life.”

Sinks
Your sink should not only enhance the visual appeal of your bathroom but also meet your practical, everyday needs. Striking the right balance between aesthetics and practicality is essential when choosing the perfect sink for your space. If you’ve never shopped for a sink before, you may not realize how many styles there are to choose from.

An undermount sink sits with its edge below the level of the countertop, creating a seamless surface that makes it easier to clean while hiding from view. A drop-in sink is placed into an opening with the rim creating a lip that forms a barrier between your sink and counter. A vessel sink resembles a standalone basin, often used as a decorative and contemporary alternative to traditional sinks in powder rooms. The sleek and clean design of a pedestal sink makes it a perfect solution for smaller spaces, although additional storage may be needed.

Once you decide on the sink, you’ll also need to determine what furniture to pair with it. Some popular options to complete the look and enhance usability include a console, vanity top, floating vanity or washstand.

Toilets
When considering a toilet, performance is essential. It should meet your everyday needs, operate efficiently and provide additional features that make daily maintenance easier.

You’ll find most toilets on the market fall into one of three categories: one-piece, two-piece or smart. One-piece toilets have a seamless design, with the tank and bowl fused together for a look that is sleek and easier to clean. Two-piece toilets consist of a separate tank and bowl, making them a popular choice for easy installation and maintenance. Smart toilets offer advanced features like bidet functions, automatic flushing, self-cleaning capabilities and customizable settings designed to enhance user comfort, hygiene and convenience.

Another important consideration is your toilet’s shape and height. Elongated bowls provide added comfort while round bowls are a space-saving solution for smaller bathrooms. When it comes to height, standard toilets are suitable for most people, but higher toilets allow for easier standing and sitting accessibility.

An option like American Standard’s line of Champion toilets, engineered to never clog and powerful enough to flush a bucket of golf balls in a single flush, provide cleaner, more efficient flushes so nothing disrupts your daily routine. These DIY-friendly, low-flow toilets use just 1.28 gallons per flush to conserve water. They also feature PowerWash rim technology, which scrubs the bowl with every flush, and unique EverClean Antimicrobial Surface protection to guard against mold, mildew and odor- and stain-causing bacteria.

Faucets
Bathroom faucets come in a variety of styles and configurations to suit any design preference. Durable finishes resist tarnishing and scratches, keeping your faucet looking new for years to come. Many models also feature ceramic disc valves for silky-smooth handle operation and water-saving technology to help conserve resources and lower water bills.

A variety of bathroom faucet configurations can meet your bathroom design needs. Designed for sinks with a single-hole or four-inch escutcheon, the monoblock faucet provides easy use with a single-handle design for controlling water volume and temperature. Sinks with three faucet holes spaced four inches apart pair well with a centerset design, providing a compact and space-efficient solution ideal for undermount bathroom sink installations.

If your sink holes are spaced 8-16 inches apart, a widespread design will coordinate well with undermount and vessel style sinks that feature a deck, offering both style and practicality. The vessel faucet is designed for above-counter or vessel sinks, delivering a sleek, contemporary aesthetic that enhances modern bathrooms.

Bathtubs
Whether used for daily hygiene or as a relaxing retreat, the bathtub is a focal point of bathroom design. From classic alcove and elegant freestanding tubs to convenient walk-in options, each type caters to different needs and aesthetics. The secret is determining how you’ll use the tub so you can maximize the features and functionality while complementing your overall design.

You can expect to find a range of features, including ADA compliance for enhanced accessibility, deep soak capabilities for a luxurious bathing experience and slip-resistant surfaces for added safety.

The trim and faucets also play a crucial role in your tub’s overall look and performance. For families, one practical choice is the Aspirations Waterfall Tub Spout from American Standard, which is designed with rounded edges for kid-friendly safety while creating a soothing, spa-like cascade. It also conveniently doubles as a storage shelf or leg rest for shaving.

To explore product collections, find design inspiration and learn more about The American Standard 150th Down Payment Contest in honor of the 150th anniversary – where 10 deserving individuals have the chance to win $15,000 each to help them take the next step toward home ownership – visit americanstandard.dja.com/story.


SOURCE:

American Standard

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Refunds to new rides: 3 essential tips

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(Family Features) Tax refunds have started rolling in, which means many people are looking to use this influx of cash to make purchases they’ve been putting off. According to an Oxford Economics report, the amount of money received from income tax refunds this year could be among the highest in recent years, so many people may have more money in their pockets to spend this spring.

One purchase typically rises to the top this time of year: used vehicles. The Oxford report shows used vehicles are one of the most popular purchases for Americans during tax refund time as this coincides with higher resale values of used vehicles. When making this purchase, it’s important to consider several factors to make a smart financial decision.

Make Sure the Purchase Fits Within Your Budget
Data from Kelley Blue Book and Cox Automotive suggests average used car prices are around 50% less than new vehicle prices. Trusted used car companies and dealerships often feature a wide selection of inventory, including different makes and models, so customers can select a vehicle that excites them and fits within their budget.

“While there are several considerations to keep in mind when shopping for a vehicle, consumers should never exceed their budget,” said Laura D. Adams, personal finance expert, host of the “Money Girl” podcast and a paid Enterprise Car Sales spokesperson. “A vehicle that is near new is often an excellent sweet spot for consumers looking for quality without wanting to make the leap to purchase an expensive, new vehicle.”

Searching for a vehicle with a retailer you trust can help make it easy to stay within your budget. For example, with Enterprise Car Sales, the price listed is the price you’ll pay.

Keep the Monthly Payment Low
The more you can invest in the down payment on a vehicle, the lower your monthly cost will typically be and the less interest you will typically pay over the length of the loan. This can lead to lower, more manageable monthly payments.

“In setting a budget for a quality used vehicle, it’s important to consider the initial down payment, the monthly payments, and the interest,” Adams said. “When consumers can put a little more toward the initial down payment, while staying within budget, they often thank themselves later when they have lower monthly payments and less interest accrued.”

There are many online resources that can help consumers make this calculation. For example, an auto loan calculator can show you how a down payment can affect interest charges.

Purchase a Reliable Vehicle
No matter who you buy from, ensuring you are purchasing a high-quality, reliable vehicle is of the utmost importance. Do your research before signing on the dotted line and conduct a test drive if you can.

“When conducting your search, it’s important to put companies and dealerships you trust at the top of your list,” Adams said. “Maintenance costs can sometimes creep up down the road, so it’s important to make this significant purchase from a company or dealership you trust.”

Some dealers also provide additional benefits to help protect a purchase. For example, all vehicles purchased through Enterprise Car Sales are “Enterprise Certified,” pass a rigorous inspection by ASE-certified technicians and come with a 12-month or 12,000-mile limited powertrain warranty (whichever occurs first), 12 months of roadside assistance and a 7-day or 1,000-mile (whichever occurs first) buyback policy.

With a little research and careful planning, you can find a reliable used vehicle that excites you. Visit enterprisecarsales.com for more information.


SOURCE:
Enterprise Car Sales

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