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Market your business for long-term success

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(Family Features) Rapid growth and long-term success are the dreams virtually every entrepreneur pursues. The fire pushes you to ascend to the mountaintop quickly and stay there as long as possible.

Adopting some clever marketing strategies can bring those dreams within reach, especially if you’re willing to take some notes from experts who have successfully navigated the path. For example, entrepreneur Russell Brunson started his first online company while he was in college.

Today, he is the co-founder of ClickFunnels, a successful software company that helps entrepreneurs get their message out to the marketplace quickly and efficiently. Brunson is also the author of a series of books, including “Traffic Secrets,” which is filled with tips for using classic and foundational direct marketing techniques to help future customers discover an entrepreneur’s product or service and drive demand.

Learn the art of successful business marketing with Brunson’s advice, adapted from “Traffic Secrets,” the third installment in his bestselling trilogy.

Work behind the scenes to connect with your target audience. With a little research, you can identify the places your target customers tend to congregate. Places like Facebook groups, YouTube channels, podcasts, blogs and other platforms serve as trusted sources of information, and these are the places where they’re more apt to listen to what you have to say. Make a list of 100 of these hangouts and reach out to the people behind the scenes. Listen, learn, pitch collaborative opportunities and pay for ads if that’s what it takes to get in front of your audience.

Don’t just post on social media; understand it. Social media is a powerful tool for marketers and entrepreneurs. Depending on your business, you may be able to leverage both your personal profile and a business account to connect with your audience. Another key is customizing your strategy for each platform. Know which channels your target audience members use and focus your energy there. Understand the platform’s algorithm and post content it wants to share with its users.

Pay for email ads. A wide variety of online news sites, newsletters, online communities and influencers have large email lists. Approach those with audiences that would be interested in your product or service and request an email endorsement. Having third-party endorsers announce your offer to their email lists lets you go around the competition to talk directly to your target audience.

5 Ways to Drive Traffic on Social Media

These strategies from “Traffic Secrets” can help drive traffic using these major platforms:

Google: Search the keyword you’d like to rank for. Scan results, looking for sites that have ads, banners, affiliate links to products or subscription boxes. Contact the owners of those pages and ask about advertising options to buy your way in and build your list.

YouTube: Create a 15-second intro with a catchy hook followed by a short 4-second branded message then tell your viewer why he or she should listen. Create a connection with personal commentary and share valuable content for the next 7-12 minutes. Close with a call to action.

Facebook: Think of your cover photo as your billboard and the intro section as your business card where you can place links to funnels. When posting, share stories that can open conversations, and remember to engage readers in the comments.

Instagram: Decide whether you want to inspire, educate or entertain then create a caption. Three effective options: tell a story, ask a question or make a list.

Podcasting: In addition to working the podcast circuit and delivering a call to action at the end of each show, you can leverage influencers in other ways. Buy ads on their podcasts and arrange guest appearances that let you ask their listeners to check out your own podcast.

“If you are selling anything online, or trying to generate leads online, no matter what industry you’re in, these 20 traffic secrets can help attract more eyeballs,” Brunson said. “I’d like to help you fill your website and funnels with your dream customers, so I’m going to give you my new book for free. Just visit grabtrafficsecrets.com.”

Photo courtesy of Getty Images (Man working from home)

SOURCE:
Traffic Secrets

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Explore your dream destination:Tips for a a travel adventure

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(Family Features) If you find yourself dreaming of sunshine, sand and sparkling pools, it may be time to start looking forward to your next vacation getaway. Get a jumpstart on building excitement for the journey ahead by beginning preparations early, which offers many benefits, including better rates and more time to research your options.

Start exploring ideas for a fun-filled trip with these tips from the travel experts at Funjet, which specializes in providing travelers with vacation packages to hundreds of destinations around the world:

Plan Ahead
Booking your vacation well in advance allows you to take advantage of the best deals at
the most popular hotels and hottest travel dates. In addition, by being flexible with travel dates,
families can save hundreds of dollars. Moving travel dates by a day or two can result in major savings, often even more than the discounts you can get on last-minute trips.

Research Dream Destinations
Deciding where you want to go is the first step, but with a literal world of possibilities, it can be difficult to narrow down your choices. One place you can find inspiration is by exploring the top travel destinations others are choosing. For example, the top 10 travel destinations booked with Funjet in 2023 include numerous international destinations. Las Vegas is the only U.S. city to make the top 10 list. Mexico is especially popular, with Cancun, Cozumel, Puerto Vallarta and San Jose Del Cabo. Others include Belize City, Belize; Liberia, Costa Rica; Montego Bay, Jamaica; Panama City, Panama; and Punta Cana, Dominican Republic.

Consider All-Inclusive Options
Whether you prefer adults-only or family-friendly, luxury or budget-friendly, there’s a diverse range of all-inclusive resorts to choose from. All-inclusives are known for their convenience and value. They offer hassle-free experiences with meals, drinks and often activities included. While many resorts in Mexico and the Caribbean islands are all-inclusive, be aware that smaller islands like Antigua may feature European plan-style hotels, where meals and drinks are not included.

An all-inclusive package usually encompasses a variety of activities and amenities curated to offer an enjoyable and cost-effective vacation. Within these packages, guests often have the opportunity to access amenities such as swimming pools, engage in sports activities, participate in fitness classes and other entertaining experiences.

Pack Like a Pro
Gathering everything you need for a vacation, especially with kids in tow, can be stressful. To make the process easier, organize your packing based on factors like the length of your trip, airline policies and your family’s activities. Essentials like an umbrella should not be overlooked, especially if your destination’s weather can be unpredictable. Maximize luggage space by packing travel-sized toiletries and put electronic necessities like your mobile device, charger and headphones in your carry-on bag.

Anticipate Extra Expenses
While all-inclusive resorts make tropical getaways stress-free and economical, it’s customary to express appreciation for exceptional service with tips. Resorts typically don’t require tipping, but guests commonly tip as a gesture of gratitude. When deciding to tip, families should consider modest amounts, like $1-5 per meal per person, and be mindful of different service levels as well as the convenience of using local currency. Having cash on hand makes it easier to tip as needed and ensure you have extra for souvenirs and other purchases.

Unplug and Unwind
Although most travelers believe it’s essential to stay connected, it’s a good idea to limit screen time so you can make the most of your vacation. Schedule a specific time, preferably in the morning, to address emails and online tasks then enjoy a worry-free rest of the day. While phones are often used to capture photos and videos or look up information about nearby attractions, putting away the screens means you’ll be able to enjoy the scenery, connect with loved ones and have a truly rejuvenating experience.

Protect Your Group Travel
When traveling with a group, there’s a greater chance of something happening that changes plans between when you book your trip and leave. That’s why it can be a good idea to take a “travel with confidence” approach and consider including a travel protection plan in your reservations. This insurance allows travelers to cancel their trip for any reason, if necessary. When traveling with a group, stick with nonstop flights when possible, as you’re more likely to stay together, which can mean more cost-effective travel.

Enjoy the Experiences
While spending leisure time by the resort pool with afternoon cocktails can be a relaxing reward, you can make the most of a destination vacation by also planning a tour. Many destinations offer services that can assist travelers with booking various adventures, ranging from catamaran cruises to hikes and almost everything in between.

Find more tips and plan your next adventure at Funjet.com or call your local travel advisor.

Where to Stay
Start planning your dream getaway by checking out these traveler-favorite destination properties, based on bookings through Funjet:

Top 10 All-Inclusive Resorts

  • Dreams Onyx Resort & Spa (Punta Cana, Dominican Republic)
  • Dreams Bahia Mita Surf & Spa Resort (Nayarit, Mexico)
  • Riu Caribe (Cancun, Mexico)
  • Riu Guanacaste (Costa Rica)
  • Riu Negril (Jamaica)
  • Iberostar Grand Paraiso (Riviera Maya, Mexico)
  • Riu Cancun (Mexico)
  • Royalton Riviera Cancun, An Autograph Collection (Mexico)
  • Secrets Maroma Beach Riviera Cancun (Quintana Roo, Mexico)
  • Secrets Huatulco Resort & Spa (Oaxaca, Mexico)

Highly Rated Hotels for Groups

  • Royalton Riviera Cancun, An Autograph Collection (Mexico)
  • Dreams Playa Mujeres Golf & Spa Resort (Quintana Roo, Mexico)
  • Dreams Flora Resort & Spa (Punta Cana, Dominican Republic)
  • Oasis Palm (Cancun, Mexico)
  • Hyatt Place Waikiki Beach (Honolulu, Hawaii)
  • Marival Emotions Resort & Suites (Nuevo Vallarta, Mexico)
  • Royalton Punta Cana, An Autograph Collection (Dominican Republic)
  • Manchebo Beach Resort & Spa (Oranjestad, Aruba)
  • Bahia Principe Grand La Romana (Dominican Republic)
  • Dreams Macao (Punta Cana, Dominican Republic)
  • Secrets Playa Blanca Costa Mujeres (Mexico)
  • Zoetry Agua Punta Cana (Dominican Republic)


SOURCE:
Funjet

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Go green with home cleaners

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(Family Features) If you’re among those looking for ways to clean your home while also going green, it may be easier than you think.

Consider these easy and affordable solutions to help you live more environmentally friendly. You may be surprised to find you already have many of these household products on hand.

Baking soda: A natural, safe, effective and gentle solution, baking soda can serve multiple home cleaning needs. Make a paste of three parts baking soda to one part water. Rub onto silver with a clean cloth or sponge. Rinse thoroughly and dry for shining serving or decor pieces. Additionally, you can sprinkle baking soda on upholstery and carpet to get rid of odors.

Vinegar: With the acidity to help get rid of dirt and grime around the home, vinegar can be used to clean cloudy glassware. Simply soak paper towels or a cloth in full-strength white distilled vinegar and wrap around both the inside and outside of the glass. Let sit before rinsing clean. To remove lime deposits on your tea kettle, add 1/2 cup distilled white vinegar to the water and let it sit overnight. In the morning, boil the vinegar for a few minutes then rinse with water.

Lemons: With a fresh, natural smell, lemons have the acidity to remove soap scum, clean and shine brass and remove hard water deposits. Just spray some lemon juice on tile surfaces to remove soap scum or hard water deposits. Squeeze lemon juice on a cloth and use to polish brass around the home.

Houseplants: Plants serve as natural air purifiers. African violets and ferns are beautiful ways to help clear the air.

Other easy, green ideas for keeping your home clean include opening windows and doors while you clean to improve air quality and taking off your shoes when you come inside, which can help avoid tracking dust, dirt, pollen and more throughout the house.

Visit eLivingtoday.com for more eco-friendly advice.

Photo courtesy of Unsplash


SOURCE:
eLivingtoday.com

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Tool to help hobbyists, professional get the job done

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(Family Features) Whether you’re into woodworking, metalworking, building models or another craft or hobby, the right tools allow you to work faster, easier and smarter.

A capable and versatile project partner, the IQ Vise System by Work IQ Tools is a problem-solving bench vise system that is transforming the way DIYers, craftsmen, hobbyists, makers and pros get the job done. It features a ball and socket design that articulates and rotates 360 degrees for optimal work positioning while complementing task-specific jaw sleeves are crafted to create the perfect grip for an extensive range of shapes and materials.

Plus, with four ports built directly into the vise, you can attach the plug-and-play workshop accessories including the IQ Connect Work Light, Magnifying Glass and Cell Phone Holder directly to the vise or take them where you need them around your workspace.

With three mounts – a bench mount to screw directly into your workbench or stud wall, a magnetic mount that can attach to any metal surface and a clamp mount that functions like a common c-clamp for quick and temporary mounting to any surface edge 2 1/4 inches or under – it’s like having an extra set of hands to help tackle whatever project you’re taking on.

Find more tools to help you work smarter at workiqtools.com.

https://youtube.com/watch?v=lkSVaIVDVtE%3Fmodestbranding%3D1%26rel%3D0%26showinfo%3D0


SOURCE:
WorkIQTools.com

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