Nocona Independent School District officials looked inward for a new athletic director/head football coach, selecting Jeff Hill for the position.
Hill, who served last year as Nocona football’s offensive coordinator and also led the softball program to the playoffs for the first time in a while as its head coach, was upgraded to the role.
This came on the heels of former Athletic Director Blake Crutsinger, who served in the role the last four years, resigned in May.
For Hill, the choice to apply for the position was a no brainer. His one year in Nocona had impressed upon him and his wife that it was the place they would like to be long term.
“I’m looking for a town to raise my kids in and Nocona has treated my family really well,” Hill said. “There are some really good people. The kids work hard. Everything I am looking for in a hometown is right here in Nocona and I want to try and make it as best as it can be, especially through athletics.”
Before Nocona, Hill served as the athletic director at S&S Consolidated while also spending time at Hebron and Whitewright in his coaching career.
Hill expresses great respect for the departing Crutsinger and besides changing a few small things in how he personally wants to do things, he is not trying to come in with a sweeping restructuring of the whole athletic department.
The program had five of its six team sports make the playoffs, with volleyball playing in the regional final and the girl’s basketball team winning the state championship.
That along with two athletes competing at the state championship in cross country and track with one earning a gold medal, it was one of the more successful school years in athletic program history.
“Coach Crutsinger was awesome and did a great job so honestly just little tweaks, a little bit of structure and cohesion amongst the coaching staff between boys and girls,” Hill said. “I hope to keep the winning tradition going overall in the athletic department.”

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