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America’s favorite valentine’s day candy

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Jan 30, 2020 By Clair Robins [email protected]

Valentine’s Day is one of those holidays where spending is big on indulgent gifts and treats. Candy is projected to take in an eye-popping $2.4 Billion this V Day season. Here’s a map of the favorite Valentine’s Day candy in every state.

CandyStore.com Top Valentines Candy by State

Source: CandyStore.com

Valentine’s Day is about love and romance and spending money to demonstrate them. This year will be no different. The National Retail Federation is forecasting that, after a strong winter holiday season, Valentine’s Day spending will be strong as well. In fact, they predict it will smash last year’s record by 32 percent.

If you think some of that is from candy, you’re right!

As Valentine’s indulgences go, candy is a relatively inexpensive one. It’s also become tradition and is a nice and easy gesture to make. That could be why people are expected to spend over $2.4 Billion this year – up $600M from last year.

Using sales data from the past 12 years from our online bulk candy store and industry partners, CandyStore.com has compiled sales data to determine the most popular Valentine’s Day candy. The map above illustrates the favorite Valentine’s Day candy in each state. The results are pretty interesting.

Last year, M&M’s cracked more top 3 spots than ever. And it’s continuing to ascend the rankings this year. M&M’s claimed 3 more #1 spots this year, taking advantage of a drop-off in conversation hearts in each of those states: Arizona, Kansas and New Jersey.

Since introducing the Cupid’s Message M&M’s in 2017, we’ve seen a rise in M&M’s sales for Valentine’s Day. Cupid’s Mix of Valentine’s Day colored M&M’s has also been very popular. The re-introduction of White Cheesecake M&M’s helped boost them as well.

In Texas the top Valentine candies are: Hershey Kisses, followed by a heart-shaped box of chocolates and Conversation Hearts.

Valentine’s Day Candy Quick Facts

43 percent of people said they will buy themselves a box of chocolates this year.

58 million pounds of chocolate are bought during Valentine’s Day week.

The peak selling period for conversation hearts is only six weeks long.

It takes manufacturers 11 months to produce enough for those six weeks.

Vodka infused with candy remained popular with conversation hearts last year.

Children receive 39 percent of all Valentine’s Day candy and gifts.

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COUNTY LIFE

Honor your 2024 senior with a special ad in the sr. section

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The May 8 deadline is almost here for the 2024 Keepsake Graduation section produced by The Bowie News. It is the only section where you will see senior photos of every high school in Montague County and Bellevue.
If you want to honor your graduate with a special ad or your business wants to congratulate a working senior, call 872-2247 or print a copy of the submission form at bowienewsonline.com. The section will publish on May 22.

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COUNTY LIFE

Bowie community garage sales this weekend

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This weekend find the deals in the City of Bowie Community-wide garage sales April 26-27.
See the map of a garage sale locations in Bowie in the mid-week Bowie News.

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COUNTY LIFE

Post-pandemic world changes all marketing

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By BARBARA GREEN
[email protected]
The big take-away from Tuesday’s Bowie Business Boost was time: “It only takes six seconds to make an impression in life.”
Lorie Vincent, certified economic developer, professional trainer and writer, was speaker for program number three of Bowie Boost with a focus on “Memorable Marketing in a Post-Pandemic Era.”
She opened about how she had started her business, ‘Acceleration by Design,’ and things were “rocking,” when 2020 came and things changed with the worldwide pandemic. As things began to reopen it appeared there were more opportunities but also more challenges.
Vincent laughed as she showed a Richard Simmons “Sweating to the Oldies,” infomercial that became one of the most popular and still running ads.
“Can you believe back then we would call a 1-800 number and give someone our credit card? That is crazy. They used big music, big voices and big adjectives,” exclaimed Vincent.

Read the full story in the mid-week Bowie News.

(Top photo) Lorie Vincent, Acceleration by Design, discussed how marketing has flipped upside-down in this post-pandemic era. She spoke at the Bowie Business Boost part 3. (Photo by Barbara Green)

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