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First canned beer goes on sale
By the late 19th century, cans were instrumental in the mass distribution of foodstuffs, but it wasn’t until 1909 that the American Can Company made its first attempt to can beer. This was unsuccessful, and the American Can Company would have to wait for the end of Prohibition in the United States before it tried again. Finally in 1933, after two years of research, American Can developed a can that was pressurized and had a special coating to prevent the fizzy beer from chemically reacting with the tin.
The concept of canned beer proved to be a hard sell, but Krueger’s overcame its initial reservations and became the first brewer to sell canned beer in the United States. The response was overwhelming. Within three months, over 80 percent of distributors were handling Krueger’s canned beer, and Krueger’s was eating into the market share of the “big three” national brewers–Anheuser-Busch, Pabst and Schlitz. Competitors soon followed suit, and by the end of 1935, over 200 million cans had been produced and sold.
The purchase of cans, unlike bottles, did not require the consumer to pay a deposit. Cans were also easier to stack, more durable and took less time to chill. As a result, their popularity continued to grow throughout the 1930s, and then exploded during World War II, when U.S. brewers shipped millions of cans of beer to soldiers overseas. After the war, national brewing companies began to take advantage of the mass distribution that cans made possible, and were able to consolidate their power over the once-dominant local breweries, which could not control costs and operations as efficiently as their national counterparts.
Today, canned beer accounts for approximately half of the $20 billion U.S. beer industry. Not all of this comes from the big national brewers: Recently, there has been renewed interest in canning from microbrewers and high-end beer-sellers, who are realizing that cans guarantee purity and taste by preventing light damage and oxidation.
– History.com Staff
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“Memorable marketing in the post-pandemic era” will be the feature for the third installment of the Bowie Business Boost on April 16.
Lorie Vincent, certified economic developer, will bring the program that begins at 7:30 a.m. with breakfast and the program 8-9:30 a.m. at the Bowie Community Center.
Registration is $49 which includes all four sessions. The final program is May 21. Register at accelerationbydesign.com/event-details/bowiebusinessboost.
Call the Bowie EDC office at 940-872-4193 for additional information.
Vincent is a professional trainer, writer and economic developer with a focus on community and business marketing. She will share how your audience has changed in the post-pandemic era. Vincent will show you how easy and innovative adjustments to your marketing goals can grow your bottom line and result in strong customer engagement.
City of Bowie water crews repaired a break in this eight-inch water line on Tarrant Street in between Lindsey and Mason Wednesday. It started as a small trickle, but once the dirt was removed the line blew out, but it was soon repaired on the water supply was turned off. There were no shutdown to the water supply during the work. (Photo by Barbara Green)
Vera Rae
April 19, 1940 to October 29, 2023
AUSTRALIA – Vera Rae, 82, passed away peacefully after a set of health issues following a fall on Oct. 7, 2023.
Vera was born in Stockport, England to John “Jack” and Alice Gooch. They migrated to Australia following the Second World War, settling in Western Australia.
Vera met the love of her life in 1957, Robert John Rae, and they married on May 30, 1959. They were blessed with two daughters, Jenny and Debby.
Vera loved the Lord, had a strong faith, and was a prayer warrior. Throughout her various illnesses in life, she remained cheerful, gracious, and loving.
Vera was preceded in death by her parents, Jack and Alice Gooch; in-laws, Don and Amy Rae, and nephew, Justin Gooch.
Vera is survived by her loving husband, Robert Rae, Port Kennedy, Western Australia; daughter, Jenny Rae Rizzolo and partner Paul, Bowie, TX, and Debby Rae Harvey and husband Ian, Waikiki, Western Australia; grandchildren, Mandy Jones, Jodie Ehle, Jacilyn Kenny and Bronwyn Has; and great grandchildren, Tahlia, Tanaya, Shelby, Khy, Jordyn, Mollie, Bryce, Brett, Kobe, Lilly, Caitlin, Morgan and Olivia.
Funeral arrangements entrusted to Greenfield’s Funerals, Port Kennedy Western Australia.
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