COUNTY LIFE
Now showing: Texas Theater returns
By BARBARA GREEN
[email protected]
The Texas Theater was established on the Saint Jo town square in the 1920s during an era of the first “talkies” led by “The Jazz Singer” and popular Saturday serials like “Rin Tin Tin.”
John Wayne surely ran many a head of cattle through the theater, while Greta Garbo’s sultry style filled the screen. Bugs Bunny followed Flash Gordon, not to mention all the gangster and monster movies filled the square.
Today the former dry goods store, theater and Masonic Lodge has been given life again as a theater bringing Hollywood to small town Texas.
The history
The theater is the creation of Craig Olden and Tom Weger, plus Weger’s daughter, Kate Clark and a team of creative craftsmen. Weger operates Coppell Construction in Saint Jo and has been active on the local business scene as the former owner of King’s Hotel on the town square
The theater building is on the west side of the square a few doors north of the Saint Jo Tribune. It operated as The New York Store, a dry goods store. Built in 1879 it was composed of two long, narrow buildings. Later it was modified into a theater in the 1920s,and in 1956 it was purchased by the Masonic lodge.
Used by the group for many years it was sold to Craig Olden around 2015. Weger says Olden bought it with the intention of doing something like the theater. The Masons had decided to downsize as far as a building was concerned, so the group purchased another building a few blocks way Weger assisted with renovating the new lodge building.
Olden and Weger began talking about the theater project as they both wanted to put it back into public use whether it be with movies which Olden liked or live theater which Weger liked.
Read the full feature in the weekend Bowie News.
COUNTY LIFE
Honor your 2024 senior with a special ad in the sr. section
The May 8 deadline is almost here for the 2024 Keepsake Graduation section produced by The Bowie News. It is the only section where you will see senior photos of every high school in Montague County and Bellevue.
If you want to honor your graduate with a special ad or your business wants to congratulate a working senior, call 872-2247 or print a copy of the submission form at bowienewsonline.com. The section will publish on May 22.
COUNTY LIFE
Bowie community garage sales this weekend
This weekend find the deals in the City of Bowie Community-wide garage sales April 26-27.
See the map of a garage sale locations in Bowie in the mid-week Bowie News.
COUNTY LIFE
Post-pandemic world changes all marketing
By BARBARA GREEN
[email protected]
The big take-away from Tuesday’s Bowie Business Boost was time: “It only takes six seconds to make an impression in life.”
Lorie Vincent, certified economic developer, professional trainer and writer, was speaker for program number three of Bowie Boost with a focus on “Memorable Marketing in a Post-Pandemic Era.”
She opened about how she had started her business, ‘Acceleration by Design,’ and things were “rocking,” when 2020 came and things changed with the worldwide pandemic. As things began to reopen it appeared there were more opportunities but also more challenges.
Vincent laughed as she showed a Richard Simmons “Sweating to the Oldies,” infomercial that became one of the most popular and still running ads.
“Can you believe back then we would call a 1-800 number and give someone our credit card? That is crazy. They used big music, big voices and big adjectives,” exclaimed Vincent.
Read the full story in the mid-week Bowie News.
(Top photo) Lorie Vincent, Acceleration by Design, discussed how marketing has flipped upside-down in this post-pandemic era. She spoke at the Bowie Business Boost part 3. (Photo by Barbara Green)
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