Live Better
Support small business: Six ways to help businesses in your community thrive
(Family Features) Small business owners faced the challenges of the past couple of years head-on. Nearly all re-evaluated their operations to accommodate new ways of doing business amid changing safety standards and local protocols, and many plan to make these changes permanent.
Over the past year, pandemic-related operational challenges, combined with a surge in physical and verbal attacks, have been uniquely difficult for a group of small business owners.
Asian American and Pacific Islander (AAPI) businesses comprise nearly 10% of small businesses in the United States. Among them, 92% faced difficulties keeping their businesses open and operating amid the pandemic, according to Bank of America’s 2021 AAPI Business Owner Spotlight.
“While almost all AAPI entrepreneurs said the pandemic created additional stress around running their businesses, they remain determined and resilient,” said Carol Lee Mitchell, head of small business strategy at Bank of America. “Even as they faced immense obstacles, AAPI business owners took steps to move their businesses and communities forward.”
Local companies, including AAPI businesses, have proven to be fundamental to strong, healthy economies and inclusive communities. These entrepreneurs remain solution-oriented, quickly adopting new tools and strategies; however, they require support from customers and community members to thrive.
Consider these ways you can support small businesses, including AAPI owners and the community at-large, from the experts at Bank of America:
Choose to Shop Local and Small
Small businesses are ingrained in many local communities. When you choose to purchase from a small business, you’re directly supporting neighbors, friends and the people in your community. This support isn’t taken for granted by entrepreneurs; more than half of AAPI small business owners noted the importance of community support amid the pandemic. Also consider leaving a generous tip when you receive exceptional service – it can make a big difference for small business staff.
Gift Local
Keep the impact that your support could have on local community businesses in mind when shopping for gifts, whether they’re for loved ones near or far. For locals, a gift card to a nearby eatery or business such as a spa, salon or recreation center makes for a welcome gift that keeps your money local. When gifting those who live farther away, you can still benefit small businesses in your community by purchasing a thoughtful gift and packaging locally then shipping it with the help of a business in your area.
Help Spread the Word
Small businesses don’t usually have the means to invest in big marketing programs, so referrals and word of mouth can make a major difference. However, in today’s world, a great deal of consumer research happens online. That means you can be most helpful by taking your stories of great service and quality products to the internet, too. Seek out your favorite small businesses and write reviews on their social media channels. Take it a step further and give them a shoutout (with tags, if possible) on your own social media accounts where your friends and family are more likely to notice.
Help Fill Open Positions
The job market has shifted noticeably over the past year, and local businesses have been struggling to find the talent they need to continue to serve their communities. Small business owners recognize this and are shifting benefits for their employees, allowing for more flexible schedules and additional paid time off.
Since these business owners are looking for employees to help fill some of the uptick in demand, you can help by tapping into your own network and recommending people for different positions you see, whether it be through “Help Wanted” signs or based on the needs you hear from the businesses you patronize.
Be Mindful of Business Challenges
Finding a work-life balance can be difficult for small business owners even in non-pandemic times because they wear so many hats within their businesses, from CEO and salesperson to human resources and everything in between.
Business owners were more conscious of their mental health over the past year, as nearly all AAPI business owners acknowledged additional stress and more than half set aside specific time for self-care and mental wellness.
As a consumer, it’s important to be mindful of the fact that business owners are both short-staffed and dealing with supply chain issues. Take an understanding approach and work with local businesses to make sure they know they are supported by their community.
Check In on What’s New
Just as you’ve changed your consumer habits and needs, small businesses have adapted in dozens of ways. That could mean you have access to new services or options you never considered. For example, your favorite yoga studio may offer streaming classes or a favorite breakfast cafe you haven’t visited in a while might have an all-new menu. Take time to stop in and learn how your favorite businesses are changing with the times and see how those changes may suit your needs.
Look for additional resources designed for small businesses at bankofamerica.com/smallbusiness.
Photos courtesy of Getty Images
SOURCE:
Bank of America
(Family Features) Travel has a way of slowing time down, creating memories for loved ones that last long after suitcases are unpacked and regular routines return. For many Americans, their most treasured family memories took place on a vacation or trip rather than at home.
In fact, nearly 67% said they value a core memory more than a physical souvenir after a vacation, according to a survey commissioned by Holland America Line, a cruise line that has been exploring Alaska for nearly 80 years. What’s more, almost 86% of survey respondents said they have looked at photos or videos from a past trip to lift their mood, and more than 90% said positive travel memories can improve their mood during difficult times.
With Alaska on the travel bucket list of more than two-thirds of Americans, it’s a destination that is influencing experience-focused family adventures.
Explore Curiosities
Travel is about more than seeing new places. For many Americans, it’s also a time to learn, explore new interests and slow down. Booking a cruise can encourage those behaviors.
According to the survey, 61% of Americans are more likely to try new foods while traveling on a cruise, and nearly half (48%) said they’ve discovered a new interest or hobby during their cruise, including wildlife, food, history or culture. For example, cruise guests may be able to try local specialties, like fresh Alaskan seafood, reindeer sausage, birch syrup and Alaskan berries, while on board.
Unstructured time is part of the appeal of cruises, with 28% of respondents sharing they read more during their trips.
Focus on Nature
Nature-focused destinations stand out because they offer experiences that feel rare and immersive, especially in places where wildlife and landscapes are central to the journey. More than 4 in 10 survey respondents said seeing wildlife in nature would be the most memorable family vacation experience, compared with about 12% who said meeting a character at a theme park would stand out most.
Whether spotting whales, watching glaciers calve or seeing the Northern Lights stretch across the Alaskan sky, the landscape being part of the experience helps define the journey. To help guests witness the majestic animals found in Alaska, including whales, eagles, bears, moose, otters, seals, sea lions and more, Holland America Line carries a wildlife expert on board. Plus, a wildlife spotting guide points out native animals found along the cruise route and a map with the best places to see each species is included.
“Guests tell us time and again how profoundly nature shapes the memories they carry home,” said Robert Morgenstern, senior vice president of Alaska Operations at Holland America Line. “Wildlife sightings, time outdoors and shared moments linger long after the cruise ends, especially for families exploring Alaska together.”
Reimagine Family Time
For families, travel often creates time for bonding that daily routines simply don’t allow. More than half of the survey respondents said their best family memories occurred while traveling together, and more than 4 out of 5 (82%) said some of their strongest family bonding moments happened during a vacation or family trip.
In addition to shared memories, more than 91% said travel had a positive impact on their mental and emotional well-being.
As travelers look for relief from routine and overstimulation, finding experiences rooted in nature, exploration and shared moments can help create lasting memories and emotional connection.
To learn more about Alaska travel and book your next family adventure, visit hollandamerica.com.
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(Feature Impact) Summer will be here before you know it, but before you start digging out the bathing suits, beach towels and sunscreen, be sure to take time to prep your pool for the swimming, tanning and splashing to come.
Deep Clean
Start by giving your pool a good scrub. Remove debris such as leaves, branches, rocks and other items that may have collected over. Then use your cleaner of choice and a hard brush to scour the walls and floor to remove algae, stains and loose dirt.
Apply an Algaecide
No one wants to swim in green water with slimy surfaces. To prevent algae growth, add an algaecide to the water. These chemical cleaning agents are best used preventatively to keep algae spores from growing and water clear.
Shock It Up
Shocking a pool is simpler way to describe superchlorination – a process that involves adding a large amount of chlorine to destroy bacteria, algae and other contaminants that may have formed. As for how much shock to use, usually about 1 pound of shock per 10,000 gallons of water for routine pool maintenance.
Lessons in (Water) Chemistry
A healthy pool season is all about the right mix of chemicals and pH levels. Before you get into testing mode, you’ll need to have a water testing kit on hand. Begin the process by testing the pH levels of the water and adjust as needed to keep the pH between 7.2-7.8. Keeping the pH levels in this range helps prevent skin irritation and eye discomfort.
Filter First
As much as you may be ready to dive in after the prep work, you’ll want to run the filter first – for at least one full day. It helps distribute the shock and algaecide throughout the water and remove any lingering bacteria to help ensure your pool stays clear and clean.
Find more tips to get your pool ready for summer at eLivingtoday.com.
Photo courtesy of Shutterstock
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(Feature Impact) Sports fandom is riding a fresh wave of energy, and travelers can turn that inspiration into trips built around the games they love most.
You’ve done the staycation. Maybe even the workcation. Now it’s time for the sportcation, where game day sets the schedule from tip-offs and first pitches to photo finishes.
This season, travelers can rally around championship matchups and legendary rivalries with the global Bonus Journeys offer from World of Hyatt. Through April 15, members who register for the offer can:
- Earn 3,000 Bonus Points for every three eligible nights – up to 21,000 Bonus Points – at participating hotels and resorts worldwide.
- Earn more rewards at Hyatt Place and Hyatt Select hotels and receive an additional 1,000 Bonus Points for every three eligible nights, up to 7,000 additional Bonus Points, for a total of up to 28,000 Bonus Points.
Regardless of the occasion, members can earn more points wherever they go next to redeem points for future free nights, room upgrades and curated experiences across the globe.
Turn Epic Live Experiences into Rewards
For those chasing courtside seats and stadium lights, spring offers the perfect excuse to plan a getaway around the action. Jump into the excitement at these hot spots:
- Set, Point, Match
Soak up the sun while enjoying tennis showdowns when you stay at Andaz Miami Beach Resort & Spa. Just steps from the beachfront, this hotel provides a refined take on the city’s vibrant spirit, while putting travelers close to the action as international tennis stars bring high-stakes rallies. - Access Basketball’s Biggest Matchups
At Hyatt Select St. Louis Airport, hoops fans can soak up the fun of collegiate basketball’s biggest moments. Less than a mile from St. Louis Lambert International Airport and within easy reach of the city’s top attractions, travelers can fly in, check in and let the madness begin.
Basketball in April just hits differently. Hyatt Place Indianapolis Airport puts fans near the biggest hardwood showdowns of the season, while also providing prime access to nearby attractions. - Batter Up This Spring
If baseball is your thing, check in at Hyatt Place Phoenix/Mesa, a valley escape that allows fans to get up close and personal with America’s pastime as the season warms up. After the final inning, unwind at the resort-style pool or practice your own short game on the nine-hole putting green.
For baseball junkies, stay just 3 miles from one of the most iconic baseball stadiums at Hyatt Place Chicago/Wicker Park. Savor game day festivities and enjoy panoramic views of the Chicago skyline from the historic Wicker Park neighborhood.
Earn Now, Play More Later 
Spring stays with World of Hyatt do double duty by turning this season’s thrills into future getaways, from summer trips to crisp fall weekends. Redeem points to get more out of iconic experiences around the world.
- Root for the Winning Horse
Make a toast in the bourbon capitol of the world as you check in at Hyatt Place Louisville – East. Located 20 minutes from the legendary horse racing track, you’ll feel right at home as you watch the thoroughbreds race for a place in the history books. - Plan a Football Escape
Make this fall’s football calendar your travel inspiration. Take college game day on the road with friends and family while staying at Hyatt Place Columbus/OSU, steps from one of football’s most iconic stadiums. - Experience the Fast Lane
Immerse yourself in one of the world’s premier motorsports race destinations from a sophisticated base at Hyatt Centric Gran Via Madrid. Minutes from the new 3.3-mile street circuit, guests can pair high-speed thrills with sweeping views of central Madrid and standout culinary offerings.
This season, don’t just watch the action; travel for it and let every stay bring you closer to what’s next. Learn more and plan your next vacation at hyatt.com/bonusjourneys.
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Hyatt
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