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Valentine’s Day shopping, spending survey

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Offers.com surveyed more than 1,000 U.S. consumers to discover the top shopping and spending trends for Valentine’s Day. Let our data help you narrow down just how much to spend, where to go and what to buy.

About 58% of Americans plan to spend at least some money for Valentine’s Day, according to our 2019 Valentine’s Day Spending Survey. And average spending is up by about 5% year over year ($58 in 2019 vs. $55 in 2018). To get a pulse on what consumers are buying for their sweethearts and how they’ll spend Feb. 14, we surveyed 1,000 U.S. adults. We also teamed up with leading fresh-flower delivery service, ProFlowers, to get insights into this year’s flower trends.

Top findings:

  • The average person will spend $58 on Valentine’s Day purchases this year, and engaged people plan to spend the most on average ($88).
  • Chocolate or food gifts are the presents Americans want the most for Valentine’s Day.
  • Walmart is the top retail destination for Valentine’s Day purchases.
  • 75% of ProFlowers shoppers go for roses, when it comes to Valentine’s Day.

Valentine’s Day spending 2019

More than half (58%) of Americans plan to spend at least something on Valentine’s Day-related gifts and activities, with the average person spending $58. That’s a 5% increase from last year’s average spending. The majority of those planning to spend, however, aren’t spending big — 67% of those spending on Valentine’s Day-related purchases will spend under $50 and just 4% will spend more than $250.

The biggest spenders are those who are engaged, who will shell out an average of $88. Average spending among married couples, meanwhile, drops significantly:

Average spending by relationship type:

  • Engaged: $88
  • In a relationship: $69
  • Married: $55
  • Single: $51

Men, meanwhile, spend about $12 more than women on average:

Average spending by gender:

  • Men: $64
  • Women: $52

Valentine’s Day gifting trends

Most popular flowers for Valentine’s Day

Flowers delivered to your loved one’s door are a classic Valentine’s Day gift, and roses are the most classic of all. In fact, 75% of ProFlowerscustomers buy roses for Valentine’s Day, says Kate Law, vice president of merchandising for ProFlowers.

But “unique floral demand is growing,” according to Law, and customers are thinking beyond red and long-stemmed. Black, purple, blue and tie-died “unicorn” roses are trending upward. “People are looking for gifts that are going to stand out this season,” says Law.

Young shoppers, meanwhile, are thinking outside the rose box entirely and going for something longer lasting.

“Plants are popular products with younger customers, whether they’re purchasing potted succulents or a tabletop cactus,” Law says. “This trend is becoming prominent across the industry.”

Not only are alternative Valentine’s Day gifts a way to stand out, but they can be a way to save money as well. For every obvious gift (long-stemmed red roses, chocolate-covered strawberries) is a less-expected alternative. We performed a price survey (with prices on popular Valentine’s Day gifting sites) that compared popular Valentine’s Day gifts to less-traditional (but still romantic) ones. And we found that the traditional gifts were anywhere between $8 and $12 more expensive:

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COUNTY LIFE

Cruisin’ Nocona kicks off on Friday

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From a road trip around North Texas to a colorful car show, Nocona is gearing up for its 11th annual springtime festival Cruisin’ Nocona on May 3-4 with lots of family fun activities. 

Enjoy the popular Poker Cruise on May 3 as drivers travel a 120-mile trek through the countryside of Montague County enjoying several stops along the way before looping back to Nocona for lunch. 

Early-bird registration is $50. Forms are available at the Nocona Chamber of Commerce office at 304 Clay St. #3 or go online to Nocona.org/events to get a form. After April 25 the cost goes up to $65. 

There will be on-site registration from 9 – 10:30 a.m. that day at 915 E. U.S. Highway 82, where the cruise starts at 11 a.m. Each driver gets a goodie bag with a Cruisin’ Nocona T-shirt and ticket for the cruise lunch. Additional lunch tickets may be purchased for $20. 

First-third place prizes will be awarded to the best poker hands. There will be a big truck light show at 8:30 p.m. at The V at 8:30 p.m. Friday night. 

A pancake breakfast served from 8-10 a.m. at The V opens Saturday morning followed by downtown Nocona being filled with classic cars and big trucks for Cruisin’ Car Show. This is the second year to include the big trucks set up along Clay and West Walnut Streets. 

Prizes will be awarded to the top 10 cars and pickups, top five motorcycles, Big Truck People’s Choice and Big Truck that traveled the farthest to the show. All makes and models welcomed to enter. Forms are available on the chamber’s website. 

The car show will have registration from 10 a.m. to 1 p.m. at Clay and W. Walnut with judging from 1-3 p.m. Awards will be presented at 4 p.m. at the H.J. Justin Building, 100 Clay. 

There will be a power wheel car show from 3-4 p.m. in the Justin building. Cecil Allen Moore will entertain at the same location starting at 5 p.m.

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COUNTY LIFE

3 Bowie seniors ‘sign’ for their future education

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Bowie High School staff and students celebrated its first “Signing Day” on April 25 looking on as three seniors signed their letters of intent to pursue different paths to higher education.
Principal Joanne Keeler said she was excited to present this program and show students the success they can have if they work hard and they also could be signing up for their future. She hopes to see the program expand adding more students who are planning their futures.
Jacobi McGregor signed his letter of intent to attend Ottawa University in Kansas on a powerflifting scholarship. He plans to study sports administration.
Iron Atkinson will be joining the United States Army. His grandmother Sherri Waldrop, looked on as he signed the paperwork.
Traycee Stewart, daughter of Susan and James Stewart, will attending West Texas State A&M University on a music education scholarship.
Read the full story on signing day in the mid-week Bowie News.

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Gold-Burg one-act play earns spot in the state playbill

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By BARBARA GREEN
[email protected]
Gold-Burg High School’s one-act play, “Interview,” advanced to state competition in Austin after an outstanding performance at regionals last Friday.
The Bears advance with eight other plays with a chance to take the state title on May 13. Students taking honors at regionals were Izzy Rohde who won Best All Around Female Performer. Director Linda Fitzner said Rohde is an eighth grader and they had to obtain permission for her to move up and participate in one-act.
Levi Hellinger and Barrett Allen won All Star Cast and Aidan Foster received a special individual lighting award. Jimena Garcia was honorable mention All Star Cast.
There will be a public show at 4 p.m. May 5 in the Bowie Junior High Auditorium.
For Gold-Burg this is their first time to take a one-act play to state. They have made it to regionals two or three other times, but it is the first for state.

Read the full story in the mid-week Bowie News.

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