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Why Being “Too Busy” Is The Biggest Lie We’ve Been Told
Have you ever said to yourself, “I’m too busy”? “I’m too busy to meet this person…” “I’m too busy to take care of my health…” “I’m too busy to learn a language…” We take in a big sigh, and even lead ourselves to believe that being “too busy” is something worth celebrating. I’ve certainly been guilty of this many times over.
In a world of rapid change, infinite access, and countless distractions, our society has built a culture around celebrating “keeping busy”, for the sake of… well, keeping busy. But there’s a massive difference between activity and performance. We can be efficient in a lot of things in our lives, without ever being effective.
Here’s why telling ourselves that we’re “too busy” can lead to a negative cycle.
We Reap What We Sow
Have you ever bought a new car, and suddenly you start to notice all the cars that are identical to the one you just bought? Or maybe you got a new dog, and you start paying attention to all the dogs that are walking across the sidewalk.
It’s not that the manufacturers of your car suddenly decided to release more models in your city, nor did the population of dogs hit a spike. It means that your Reticular Activating System is at work. Without boring you with the scientific details (TL;DR right?), your RAS is the automatic mechanism inside your brain that tells you what to pay attention to, and what not to. Think of it as a filter for the brain.
As bland as the name may sound, it’s an incredibly important part of our brain since it’s the gatekeeper that determines how we think – consciously or subconsciously. One of the greatest examples of the RAS at work is when Roger Bannister broke the four-minute mile in 1954, which was claimed to be impossible at the time. A year after he broke the record, over a dozen people also beat the record, including high school students.
The reason why we bring up RAS is because there’s two ways to control our brain:
- Consciously: By purposefully setting goals, affirmations, and visualizing our goals, we can create a filter that enables our brain to focus on anything that will get us closer to our goals.
- Sub-consciously: By telling ourselves “we don’t have time”, our brain is going to find every reason to justify why we don’t have time.
Since our brain will eventually believe whatever message we feed it, telling ourselves that we’re “too busy” only becomes a self-fulfilling prophecy.
Being Busy Is Not Being Productive
I would often find myself busy scrambling to finish my to-do list for the week. It’s only when I take a step back to reflect that I realize there were only 3 things on that list that made an actual impact to my end goals.
So let’s talk about the key differences between being busy vs. being productive (effective):
- Busy people have many priorities, productive people have few big priorities.
- Busy people focus on action, productive people focus on clarity before taking action.
- Busy people multitask, productive people focus on one task at a time.
- Busy people react to emails immediately, productive people carve out a portion of the day to answer all of their emails at once.
- Busy people talk about how they’re “too busy”, productive people make time for what’s important.
Did you say “yes” to more of the busy category or the productive category?
The truth is, all of us have the time to do anything we want: spend time with family, learn a language, go to the gym, cook a healthy meal, etc. We just can’t do everything we want.
We should also consider the Pareto’s Law: In nearly anything we do in our lives, only ~20% of our inputs (i.e. activities, tasks, money, time) will deliver ~80% of our desired results.
This means that if you’re
- Learning a new language: focus on one solution that will give you 80% of your desired result (i.e. reaching conversation fluency)
- Building a business: focus on the few vital features that deliver 80% of satisfaction to your customers
- Getting in shape: focus on the few exercises that can workout 80% of your body
So how do we put this into action? A solution that has been working incredibly well for me is asking one simple question…
What’s Your ONE Thing?
In the bestselling book, The ONE Thing, Gary Keller describes it as “the ‘one thing’ you can do such that by doing it, everything else will be easier or unnecessary.” You can apply this concept to your business life, personal life, physical health, finances, etc.
As simple as this exercise may sound, it’s one of the most difficult questions I ask myself. Essentially, you’re forcing yourself to say “no” to the good opportunities, so that you can make way for the opportunities that can change your life. Sometimes those lines are blurred, but by simply asking the right question: you can stop being “too busy”, and start being productive.
The Takeaway
Ask yourself: are you saying “yes” to too many things? If you are, it may be time to reprioritize your goals and activities. For the rest of the day (or week if you can), try approaching anything that comes at you by asking: is this my “ONE Thing?”
If the answer is “no”, then move on. Remember, saying “no” to the mediocre will open up the opportunity to say “yes” to the extraordinary.
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Bowie Boost program 3 explores marketing post-pandemic
“Memorable marketing in the post-pandemic era” will be the feature for the third installment of the Bowie Business Boost on April 16.
Lorie Vincent, certified economic developer, will bring the program that begins at 7:30 a.m. with breakfast and the program 8-9:30 a.m. at the Bowie Community Center.
Registration is $49 which includes all four sessions. The final program is May 21. Register at accelerationbydesign.com/event-details/bowiebusinessboost.
Call the Bowie EDC office at 940-872-4193 for additional information.
Vincent is a professional trainer, writer and economic developer with a focus on community and business marketing. She will share how your audience has changed in the post-pandemic era. Vincent will show you how easy and innovative adjustments to your marketing goals can grow your bottom line and result in strong customer engagement.
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Water line break sprays water to the sky
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Vera Rae
Vera Rae
April 19, 1940 to October 29, 2023
AUSTRALIA – Vera Rae, 82, passed away peacefully after a set of health issues following a fall on Oct. 7, 2023.
Vera was born in Stockport, England to John “Jack” and Alice Gooch. They migrated to Australia following the Second World War, settling in Western Australia.
Vera met the love of her life in 1957, Robert John Rae, and they married on May 30, 1959. They were blessed with two daughters, Jenny and Debby.
Vera loved the Lord, had a strong faith, and was a prayer warrior. Throughout her various illnesses in life, she remained cheerful, gracious, and loving.
Vera was preceded in death by her parents, Jack and Alice Gooch; in-laws, Don and Amy Rae, and nephew, Justin Gooch.
Vera is survived by her loving husband, Robert Rae, Port Kennedy, Western Australia; daughter, Jenny Rae Rizzolo and partner Paul, Bowie, TX, and Debby Rae Harvey and husband Ian, Waikiki, Western Australia; grandchildren, Mandy Jones, Jodie Ehle, Jacilyn Kenny and Bronwyn Has; and great grandchildren, Tahlia, Tanaya, Shelby, Khy, Jordyn, Mollie, Bryce, Brett, Kobe, Lilly, Caitlin, Morgan and Olivia.
Funeral arrangements entrusted to Greenfield’s Funerals, Port Kennedy Western Australia.
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