COUNTY LIFE
Halloween trends
With Halloween just around the corner, many retailers are getting ready for an ever-increasing amount of consumers shopping for candy, costumes and ghoulish decorations. Since the NRF has estimated that consumers will spend a a record-breaking total of $9.1 billion on Halloween this year, we decided to get a closer look by surveying over 1,000 U.S. consumers to get a better understanding of the top trends.
Our 2017 Halloween survey found that the average consumer will spend over $75 total on Halloween candy, costumes and other essentials.
Below are a few additional survey results we gathered on top consumer trends:
1. How early do you start decorating for Halloween?
Our survey shows that, of those decorating, a majority of consumers (25%) start in the middle of October. Meanwhile, 24% get started early, hanging up ghouls and goblins at the end of September. 31% decorate in the beginning of October, 20% wait until right before the holiday to get into the spirit and the last 3% wait to make their home spooky until the day-of!
2. How much do you plan to spend on candy this Halloween?
We have discovered that the average consumer will spend about $25.57 on candy this Halloween. 39% of consumers will be spending $20 or less this month on candy, probably heading to the discount stores they know and love for a great deal. 33% will be spending anywhere from $21-$40, and a smaller 10% admitting they spend $41-$60. However, some consumers refuse to hold back when it comes to candy this Halloween, with 8% stating they will spend $61 or more.
3. What is your favorite Halloween candy?
Year after year, Reese’s Peanut Butter Cups remain the favorite at 32%. Kit Kat and Twix take number 2 and 3, at 19% and 18%, respectively. 17% prefer to be given M&M’s after they knock on your door and other favorites are Nerds (7%) and Lollipops (7%).
4. How will you get your Halloween costume?
We broke down this data to compare the trends in costume shopping habits in Women vs. Men. Overall, the majority of consumers will be making their costume this year. However, Women are 9% more likely than Men to make their own costumes. While Men are 3% more likely than Women to re-wear a costume they already own.
To see all our nation-wide and state by state survey results, you can visit our Halloween Shopping and Spending Habits blog post.
Bowie Independent School District Trustees accepted the recommendations for professional educator contracts with a few on hold as they await certification, as well as some staff who have indicated they may retire or resign.
The board met Monday night and Superintendent Blake Enlow said there are a few staff members who have said they plan to leave, but have not “formally” resigned. The board reviewed the list of contract offers in executive session and back in open session approved the list with stipulations for those finishing up certifications.
Read the full story in the weekend Bowie News.
The springtime tradition of Cruisin’ Nocona on May 3-4 with lots of family fun activities. This is the 11th annual event.
Enjoy the popular Poker Cruise on May 3 as drivers travel a 120-mile trek through the countryside of Montague County enjoying several stops along the way before looping back to Nocona for lunch.
Early-bird registration is $50. Forms are available at the Nocona Chamber of Commerce office at 304 Clay St. #3 or go online to Nocona.org/events to get a form. After April 25 the cost goes up to $65.
There will be on-site registration from 8:30 to 9:45 a.m. that day at 915 E. U.S. Highway 82, where the cruise starts at 10 a.m. Each driver gets a goodie bag with a Cruisin’ Nocona T-shirt and ticket for the cruise lunch. Additional lunch tickets may be purchased for $20.
First-third place prizes will be awarded to the best poker hands.
On May 4 downtown Nocona will be filled with classic cars and big trucks for Cruisin’ Car Show. This is the second year to include the big trucks set up along Clay and West Walnut Streets.
Prizes will be awarded to the top 10 cars and pickups, top five motorcycles, Big Truck People’s Choice and Big Truck that traveled the farthest to the show. All makes and models welcomed. Forms are available on the chamber’s website.
The car show will have registration from 10 a.m. to 1 p.m. at Clay and W. Walnut with judging from 1-3 p.m. Awards will be presented at 4 p.m. at the H.J. Justin Building, 100 Clay.
The May 8 deadline is almost here for the 2024 Keepsake Graduation section produced by The Bowie News. It is the only section where you will see senior photos of every high school in Montague County and Bellevue.
If you want to honor your graduate with a special ad or your business wants to congratulate a working senior, call 872-2247 or print a copy of the submission form at bowienewsonline.com. The section will publish on May 22.
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