COUNTY LIFE
Halloween trends
With Halloween just around the corner, many retailers are getting ready for an ever-increasing amount of consumers shopping for candy, costumes and ghoulish decorations. Since the NRF has estimated that consumers will spend a a record-breaking total of $9.1 billion on Halloween this year, we decided to get a closer look by surveying over 1,000 U.S. consumers to get a better understanding of the top trends.
Our 2017 Halloween survey found that the average consumer will spend over $75 total on Halloween candy, costumes and other essentials.
Below are a few additional survey results we gathered on top consumer trends:
1. How early do you start decorating for Halloween?
Our survey shows that, of those decorating, a majority of consumers (25%) start in the middle of October. Meanwhile, 24% get started early, hanging up ghouls and goblins at the end of September. 31% decorate in the beginning of October, 20% wait until right before the holiday to get into the spirit and the last 3% wait to make their home spooky until the day-of!
2. How much do you plan to spend on candy this Halloween?
We have discovered that the average consumer will spend about $25.57 on candy this Halloween. 39% of consumers will be spending $20 or less this month on candy, probably heading to the discount stores they know and love for a great deal. 33% will be spending anywhere from $21-$40, and a smaller 10% admitting they spend $41-$60. However, some consumers refuse to hold back when it comes to candy this Halloween, with 8% stating they will spend $61 or more.
3. What is your favorite Halloween candy?
Year after year, Reese’s Peanut Butter Cups remain the favorite at 32%. Kit Kat and Twix take number 2 and 3, at 19% and 18%, respectively. 17% prefer to be given M&M’s after they knock on your door and other favorites are Nerds (7%) and Lollipops (7%).
4. How will you get your Halloween costume?
We broke down this data to compare the trends in costume shopping habits in Women vs. Men. Overall, the majority of consumers will be making their costume this year. However, Women are 9% more likely than Men to make their own costumes. While Men are 3% more likely than Women to re-wear a costume they already own.
To see all our nation-wide and state by state survey results, you can visit our Halloween Shopping and Spending Habits blog post.
Inside today find a special section Remembering 9/11 on the 25th anniversary of this pivotal day in America’s history.
This section provides an hour by hour account of that day to inform those who may not familiar with the details. We pay tribute to all those who faced the attacks and helped save those in danger from all walks of life. May this tribute remind you of all America lost that day and how the country moved forward.
Area young people from pre-kindergarten through 12th grade are invited to take part in the Art of the Song Young Visual and Performing Arts Exhibition on Oct. 10 during the annual music festival in Nocona.
Entry is free and artists may enter up to three pieces of artwork. One entry must be music-related, while the other two can be any art medium or genre. Drop-off artwork from noon to 6 p.m. on Oct. 7 at 103 Clay Street.
Art will be displayed starting at 10 a.m. on Oct. 10. Those with questions may call R. Marie Molsbee, 940-887-0165 or horse.power.ranch.nocona@gmail.com.
The performing arts portion will be at Bitters & Sweets, 206 Clay Street. If you have a child who loves to sing, dance or play an instrument or perform? Let them share their talents in a performance at the Art of the Song.
Those interested in the performing arts program may contact Carla at 940-765-5619 or carlad@bittersandsweetsbar.com.
The staff, board of directors and volunteers of Tales ‘N’ Trails Museum are making plans for the group’s major fundraiser, “Shebang” on Sept. 26.
This year Shebang will join in all the celebrations for America’s 250th birthday.
Mark your calendar when the doors open at 6 p.m. Tickets are $50 per person and $350 for a table of eight. Shebang takes place in the H.J. Justin Building at 100 Clay Street.
The evening will feature a dinner prepared by local chefs, fun games where you could win a prize, live and silent auctions, plus the popular bucket auction where you never know who will win. A new menu is being served that will feature prime rib, roasted sweet potatoes, hominy casserole, broccoli salad and strawberry shortcake.
Reservations are being taken now, just call the museum at 825-5330. Proceeds from the Shebang help pay for annual operating costs of the museum. Call 825-5330 to purchase tickets, also visit the website at talesntrails.org to see auction items and learn more about the museum.
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