NEWS
Black Friday, Cyber Monday trends are unclear
Black Friday deals are on, but don’t forget about the biggest online shopping event of the year, Cyber Monday. Known for it’s deep discounts and site-wide deals, Cyber Monday is the day to get deals across every product category, from the comfort of your own home. Offers.com & BlackFriday.com recently conducted an in-depth survey to find data on consumer shopping trends for the holiday shopping season.
Our survey found that Cyber Monday beats out Black Friday in popularity for the second year in a row.
“With online retailers undercutting brick-and-mortar retailers (and the obvious convenience factor), online shopping is becoming increasingly compelling for shoppers. With the convenience of online shopping, shoppers are able to purchase just about anything they can imagine from the comfort of their own home and score the same deals or even better as they would in-store. Our data also shows some interesting trends when it comes to shopping both online and on mobile this holiday season.” – Howard Schaffer, GM of Offers.com.
General Cyber Monday trends:
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Cyber Monday beats out Black Friday in popularity for the second year in a row, with nearly 72% of consumers planning to shop online for Cyber Monday and only 69% shopping the traditional Black Friday sales
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Experts predict huge travel deals this Cyber Monday and Travel Deal Tuesday, with airfare deals continuing throughout the week, with some of the biggest savings after Cyber Monday.
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Cyber Monday is most popular among younger consumers. Among 18-to-34-year-olds, 88% plan to shop on Cyber Monday (compared to 74% of 35-to-54-year-olds and 52% of the 55+ crowd).
Mobile trends:
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Technology continues to play a major part of the shopping holiday with a 17% increase in mobile use in the past two years.
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Nearly three-quarters of consumers (73%) plan to use their mobile devices to assist with holiday shopping.
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Mobile use is not up from people shopping on their phones, but from consumers heavily relying on mobile devices to look for coupons, compare prices, check reviews and get directions to the store for an optimal holiday shopping experience.
Millennial trends:
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Although Cyber Monday proved to be favored more overall, Black Friday shopping garnered a surprising surge of popularity with millennials.
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Younger generations are 19% more likely than any other age group to hit the brick-and-mortar stores come Thanksgiving and Black Friday.
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As the tech generation, 88% of millennials will be shopping on Cyber Monday this year – roughly 20% more than the shoppers over 35 who plan to do so.
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Millennials are also more likely to shop for experiences this holiday season than older generations (25% vs 11%), who are more focused on physical items such as clothes and technology.
Online shopping trends:
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With online retailers undercutting brick-and-mortar retailers (and the obvious convenience factor), online shopping is becoming increasingly compelling for shoppers.
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Holiday-shopping aside, the overwhelming majority of U.S. adults (96%) shop online throughout the year. The majority (64%) do so at least monthly, up from 57% in 2016.
Black Friday and Cyber Monday Retail Trends
Stores such as Target, Walmart and Kohl’s will be offering the best deals. Year after year these retailers have shown major discounts on the top items consumers are looking for such as clothing, electronics, gift cards and toys. A new player in the game is Amazon, having risen to the top spot in consumer popularity within the recent years. With Amazon providing sales on both Black Friday and Cyber Monday, plus fast shipping and no lines, it’s not hard to see why the online retail giant has risen to the top.
While Black Friday is known for its deep discounts on specific products, Cyber Monday is known for its sitewide sales. Look for deals on toys, apparel and small appliances if you want to make the most of what Cyber Monday has to offer. If Black Friday is known for its electronics sales, Cyber Monday is the king of clothing. Expect site-wide sales from Kohls, JCPenney and Macy’s where you can save on your entire purchase. Because online selections tend to be bigger than in-store selections, you have more options in your size and have the chance to get up to 40% or 50% off your whole cart.
There was a small turnout for the Oct 29 town hall meeting to explain the new emergency transportation plan being offered to residential utility customers in the City of Bowie.
About 25 citizens attended the session at the community center where Will Winters of MASA discussed the plan that will offered to customers and paid for through a $7.75 fee collected on the city utility bill. Every meter is auto enrolled in the plan, but customers can opt out by filling out a form on the city website or at the city finance office.
Customers will have until Nov. 11 as the deadline to opt out before the fee becomes effective on Dec. 1. There also is a process in effective to opt out at a later time. Opting out in the first 90 days qualifies you for a full bill credit refund, but after 90 days, previous fees are non-refundable.
(Top image – Bowie citizens listen to MASA representative Will Winters about details of the program at the city hall MASA meeting Oct. 29.)
Read the full article in your Thursday Bowie News.
The Supertunia Tiara duo debuted in 2025 and in this brief amount of time has become the darling of the landscape. The love and admiration from gardeners across the country including my area of West Georgia and East Alabama has been nothing short of wow.
As much as gardeners treasure their Supertunia Vista Bubblegum petunias, Supertunia Pink Tiara and Blue Tiara are here to say look at me! Oh yes, and both are building a trophy case with awards.
At first, it would seem the Supertunia Tiara Petunias were designed with the artist gardener in mind. While that could be true it is most likely that these petunias are so unique and beautiful that any combination or application you try simply looks ready for canvas.
Read the full Garden Guy column in your Thursday Bowie News.
The Bowie City Council approved a $950,000 project to improve the walking path at Pelham Park on Oct. 27.
Bowie Economic Development Corporation Executive Director Janis Crawley said the upcoming project will repave 26,277 square feet of pathway in concrete, spanning about 0.6 miles in length.
The work covers the trail section northeast of the Blade, curving past the soccer fields and toward the swimming pool.
Another section goes around the pool and sport courts, then back down toward the Blade. The project will also widen the trail section to eight feet and add a new 36-foot bridge.
Read the full story in your Thursday Bowie News.
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