COUNTY LIFE
Hershey Kisses top Valentine candy in Texas
Since we love data and candy is a fun and relevant holiday topic, we put together a snappy looking interactive map. Some of the results are surprising, and there are a lot of conversation hearts and boxes of chocolate too. The underlying trends are also interesting.
Last year, Covid-19 struck Valentine’s Day hard, according to the National Retail Federation. Spending was down more than 20% from the previous year’s all-time high. People were struggling and there was a once in a lifetime worldwide pandemic. It was understandable.
This year, things are picking back up. The NRF is expecting a near-record breaking year with consumer spending for Valentine’s Day up nearly 10% and reaching $23.9B.
The number of people buying candy is expected to be at a new record high with 56% of consumers planning to buy candy for Valentine’s Day. Expected candy sales volume is also up and at $2.2B would be runner up only to 2020 ($2.4B).
Using sales data from the past 14 years from our online bulk candy store and industry partners, CandyStore.com compiled sales data to determine the most popular Valentine’s Day candy. In the interactive map above, you can hover over a state and see which Valentine’s Day candy they favor – interactive mode not viewable on mobile phones.
Here are some of the key takeaways from our data.
Conversation Hearts Are Back
It was a rough couple years for Sweethearts conversation hearts candy. After Necco got ripped apart and its brands sent off to various bidders, Sweethearts’ new owner took more time than anticipated to get their feet under them. In fact, Sweethearts weren’t available in 2019 at all. As the most popular brand of conversation hearts (Brach’s makes them as well), the sales of conversation hearts overall were down over 24%.
In 2020, they were back but only a limited supply was available. As new owner Spangler hurried to get them out, they ran into some printing issues and the cute little sayings written on them were distorted and blurred. Quite a few of them were blank – no words at all.
Last year was the breakthrough. With Spangler introducing all new sayings on Sweethearts, conversation hearts made a heroic comeback in 2021. Finally overtaking their arch-nemesis Heart-Shaped Boxes of Chocolates.
M&M’s keeps moving up
M&M’s continue to gain traction. They made gains in several states throughout the country, landing a new #1 spots in Vermont.
Since introducing the Cupid’s Message M&M’s in 2017, we’ve seen a rise in M&M’s sales for Valentine’s Day. Cupid’s Mix of Valentine’s Day colored M&M’s has also been very popular. The re-introduction of White Cheesecake M&M’s helped boost them as well.
Cupid Corn Resurgence?
Just when we thought they were fading away, cupid corn made a comeback last year. It even claimed a new #1 state in Nebraska. Also up one spot to #2 in Michigan after falling to third place the prior year.
Valentine’s Day Candy Quick Facts
47% of people said they will buy themselves a box of chocolates this year.
58 million pounds of chocolate are bought during Valentine’s Day week.
The peak selling period for conversation hearts is only 6 weeks long. Wow!
It takes manufacturers 11 months to produce enough for those 6 weeks.
Vodka infused with candy remained popular with conversation hearts last year.
Children receive 39 percent of all Valentine’s Day candy and gifts.
So, which Valentine’s Day candy does your state love the most? In Texas Hershey’s kisses came out on top, with a heart-shaped box of chocolates in second and conversation hearts in third.
COUNTY LIFE
July Jam planned for July 27
The 22nd annual July Jam returns on July 27 to the Bowie Community Center West Hall, 413 Pelham Street in Bowie.
There will be a “chickin’ pickin’ fiddling fun time” as guests will be entertained by amazing fiddling tunes and enjoying a chicken meal with delicious homemade jams because it wouldn’t be July Jam without it.
Tickets are just $15 with the event starting at 6 p.m. The funds raised help provide awards for the Championship Fiddler Competition during Chicken and Bread Days Heritage Festival on Oct. 5.
This attracts talented musicians from all over to visit downtown Bowie to test their fiddling skills on stage in the Bowie Fire Hall on Oct. 5.
Along with the live fiddling entertainment, come hungry and be ready to outbid your neighbors at the silent auction or just stop by for a great meal, fellowship and soak in the air conditioning.
Read the full story in the mid-week Bowie News.
COUNTY LIFE
Nocona Summer Reading welcomes animals, insects
COUNTY LIFE
Nocona City Council reviews budget work
The Nocona City Council met this past week making plans for budget and tax rate hearings.
Councilors received a brief update on the 2024-25 budget preparations. City Secretary Revell Hardison said the final proposal is almost complete and they now await the arrival of the no-new revenue tax rate that will be reviewed by the council after it is calculated by the tax collector.
The proposal includes a tax rate increase of about 3% similar to last year and there will be a small increase in water and sewer rates, but Hardison said the final crunch on those will come after the tax rate projections arrive.
Read the full story in the mid-week Bowie News.
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