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5 tips for starting your own business

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(Family Features) The pandemic has caused many people to reflect and seek out change. One example can be found in the number of new businesses.

According to data from the United States Census Bureau, nearly 5.4 million applications were filed to form new businesses in 2021 – a 35% increase compared to pre-pandemic filings in 2019.

If you’re looking to start a business, one of the biggest obstacles can be knowing where to start. Many opportunities exist for small businesses today, including support and funding for start-ups, especially for minority business owners.

Starting a small business doesn’t have to be complicated. Consider these five steps to get on the right track.

1. Do Your Research
Make sure you understand the current market for your business. This step is crucial to turn an idea into a full-fledged business plan.

Ask questions like:

  • Is this product or service in demand right now?
  • Are there similar products and services out there, and are they succeeding?
  • Can this product or service be delivered safely for employees and customers?
  • Could the business support rapid growth if it really took off?

Ask other business owners about challenges and rewards to explore whether this is a good option for you. Use market analysis tools recommended by resources such as the Small Business Administration (SBA) to get to know the market for your business.

2. Write a Business Plan
No business can find funding, investors or partners without a solid business plan. Learning to write a comprehensive plan also forces you to fully think through every aspect of your proposed idea. The SBA can help with research of business plans.

Enlist the help of other business owners during the process, if you can, to understand how their plans helped them and what to avoid.

3. Fund Your Business
Every business needs capital to get started. Your business plan’s financial section should provide a clear idea of the capital you need to launch. Most businesses rely on multiple financial sources, including:

  • Personal funds
  • Bank loans or personal loans
  • Investors
  • Crowdfunding

SBA loans can be one option. For example, Huntington Lift Local Business is a small business lending program focused on serving minority-, women- and veteran-owned businesses. A top SBA 7(a) lending program, it has developed creative lending options and other features to help bring relief, recovery and growth to small businesses.

Through the program, businesses can secure SBA-guaranteed loans from $1,000-150,000 with:

  • Zero origination fees
  • SBA fees paid by Huntington
  • Lower credit score requirements
  • Free financial education courses
  • Checking accounts with 24-hour grace overdraft fee relief and service fees waived for 36 months
  • Flexible, longer-term repayment options

“The pandemic has caused people to re-evaluate and seek out a change, with many choosing to start their own business,” said Maggie Ference, Huntington’s SBA program director. “Everyone deserves a shot at success and our program delivers a solution to customers when they need it most, whether for a startup or an established business looking to grow.”

4. Develop a Marketing Plan
Creating a brand identity and communicating it well is crucial to success. Consider hiring or contracting marketing services to help you choose your business name, create a logo, build your website and develop a strategic marketing plan to get the word out about your business.

5. Take Care of Business
Dotting the “I’s” and crossing the “T’s” is necessary for every business. Details include choosing your location and registering your business; applying for required licenses and permits, including federal and state tax IDs; and opening your business bank account. Also consulting with an accountant experienced in helping small businesses can ensure you have your financial ducks in a row.

Starting a small business is a daunting challenge, but it can also be a rewarding opportunity. Taking the time to fully explore and utilize all the resources at your disposal can help your business become successful. Find more advice for small business owners at huntington.com/smallbusiness/small-business-resources.

Photo courtesy of Adobe Stock



 
SOURCE:
Huntington Bancshares

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When ‘Head in the Clouds’ Means Staying Ahead

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(Family Features) You approve a mortgage in minutes, your medical claim is processed without a phone call and an order that left the warehouse this morning lands at your door by dinner. These moments define the rhythm of an economy powered by intelligent cloud infrastructure.

Once seen as remote storage, the cloud has become the operational core where data, AI models and autonomous systems converge to make business faster, safer and more human. In this new reality, the smartest companies aren’t looking up to the cloud; they’re operating within it.

Public cloud spending is projected to reach $723 billion in 2025, according to Gartner research,  reflecting a 21% increase year over year. At the same time, 90% of organizations are expected to adopt hybrid cloud by 2027. As cloud becomes the universal infrastructure for enterprise operations, the systems being built today aren’t just hosted in the cloud, they’re learning from it and adapting to it.

Any cloud strategy that doesn’t account for AI workloads as native risks falling behind, holding the business back from delivering the experiences consumers rely on every day.

After more than a decade of experimentation, most enterprises are still only partway up the curve. Based on Cognizant’s experience, roughly 1 in 5 enterprise workloads has moved to the cloud, while many of the most critical, including core banking, health care claims and enterprise resource planning, remain tied to legacy systems. These older environments were never designed for the scale or intelligence the modern economy demands.

The next wave of progress – AI-driven products, predictive operations and autonomous decision-making – depends on cloud architectures designed to support intelligence natively. This means cloud and AI will advance together or not at all.

The Cognitive Cloud: Cloud and AI as One System

For years, many organizations treated migration as a finish line. Applications were lifted and shifted into the cloud with little redesign, trading one set of constraints for another. The result, in many cases, has been higher costs, fragmented data and limited room for innovation.

“Cognitive cloud” represents a new phase of evolution. Imagine every process, from customer service to supply-chain management, powered by AI models that learn, reason and act within secure cloud environments. These systems store and interpret data, detect patterns, anticipate demand and automate decisions at a scale humans simply cannot match.

In this architecture, AI and cloud operate in concert. The cloud provides computing power, scale and governance while AI adds autonomy, context and insight. Together, they form an integrated platform where cloud foundations and AI intelligence combine to enable collaboration between people and systems.

This marks the rise of the responsive enterprise; one that senses change, adjusts instantly and builds trust through reliability. Cognitive cloud platforms combine data fabric, observability, FinOps and SecOps into an intelligent core that regulates itself in real time. The result is invisible to consumers but felt in every interaction: fewer errors, faster responses and consistent experiences.

Consumer Impact is Growing

The impact of cognitive cloud is already visible.

In health care, 65% of U.S. insurance claims run through modernized, cloud-enabled platforms designed to reduce errors and speed up reimbursement. In the life sciences industry, a pharmaceuticals and diagnostics firm used cloud-native automation to increase clinical trial investigations by 20%, helping get treatments to patients sooner. In food service, intelligent cloud systems have reduced peak staffing needs by 35%, in part through real-time demand forecasting and automated kitchen operation. In insurance, modernization has produced multi-million-dollar savings and faster policy issuance, improving both customer experience and financial performance.

Beneath these outcomes is the same principle: architecture that learns and responds in real time. AI-driven cloud systems process vast volumes of data, identify patterns as they emerge and automate routines so people can focus on innovation, care and service. For businesses, this means fewer bottlenecks and more predictive operations. For consumers, it means smarter, faster, more reliable services, quietly shaping everyday life.

While cloud engineering and AI disciplines remain distinct, their outcomes are increasingly intertwined. The most advanced architectures now treat intelligence and infrastructure as complementary forces, each amplifying the other.

Looking Ahead

This transformation is already underway. Self-correcting systems predict disruptions before they happen, AI models adapt to market shifts in real time and operations learn from every transaction. The organizations mastering this convergence are quietly redefining themselves and the competitive landscape.

Cloud and AI have become interdependent priorities within a shared ecosystem that moves data, decisions and experiences at the speed customers expect. Companies that modernize around this reality and treat intelligence as infrastructure will likely be empowered to reinvent continuously. Those that don’t may spend more time maintaining the systems of yesterday than building the businesses of tomorrow.

Learn more at cognizant.com.

Photo courtesy of Shutterstock


SOURCE:
Cognizant

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Digital Therapeutics Offer Hope to Rural Residents

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(Family Features) While mental health challenges can affect virtually anyone living anywhere, there are certain populations that are at particular disadvantages for a variety of reasons. Rural areas in the United States have an estimated 17.58 million people in nonmetropolitan areas that experienced depression in 2024, according to microdata from the National Health Interview Survey, but these areas may not have enough support and treatment options.

To learn more about rural residents’ experiences with mental health and awareness of additional or alternatives to traditional treatments that may be effective in rural areas, Rural Minds, the only national 501(c)(3) nonprofit focused on advocating for rural mental health, conducted a survey among rural Pennsylvania residents. Nearly 7 in 10 participants (69%) indicated in the past year they have either experienced symptoms of depression themselves or been concerned about someone close to them who is dealing with depression.

“While there are many effective depression treatments in use by mental health professionals, common barriers to mental health treatment for residents of rural areas include the lack of confidentiality in small communities, fewer providers and greater distance to access mental health services,” said Jeff Winton, founder and chairman of Rural Minds. “In addition, many rural residents are either uninsured or underinsured.”

The poll also showed 3 in 4 rural residents (76%) are aware of talk therapy as a depression treatment or intervention, and more than two-thirds (68%) are aware of pharmacological treatments. However, significantly less are aware of additional therapies. For example, only 17% indicated being aware of digital therapeutics and 11% reported awareness of eye movement desensitization and reprocessing.

“Depression is a significant challenge for people living in rural areas,” said Robert E. Nelson, MD, co-owner of DGR Behavioral Health, LLC, and medical director at Caron Counseling Center. “In some parts of the country, mental health services are nonexistent or very limited in rural communities. Additionally, the factors leading to depression can be different for those living outside urban and suburban communities.”

In areas where access to traditional services is limited, other options may help fill the gaps for individuals experiencing depression. For example, nearly half of survey participants (47%) would be interested in a digital app for depression as part of their treatment plan.

What are prescription digital therapeutics (PDTs)?
Technology is changing the way patients receive treatment in many aspects of medicine. That is also true when it comes to mental health. PDTs are health softwares, delivered using a device such as a smartphone or computer, to treat or alleviate a condition, disorder, disease or injury. This type of treatment may need to be paired with traditional forms of treatment to help address a variety of conditions, including mental health conditions.

Treatment delivered digitally can include brain-training exercises, cognitive behavioral therapy and behavioral reinforcement exercises. Some PDTs can also adapt based on usage.

To be considered a true prescription digital therapeutic, the software must be authorized by the Food and Drug Administration (FDA), which gives users greater confidence in its usage and outcomes.

Prescription digital therapeutics offer an additional or alternative treatment.
In addition to the potential positive implications for improving access to mental health treatment options among rural residents, there are some other potential advantages to prescription digital therapeutics:

  • Less likely to cause side effects. Because there are no additional medications involved, this form of therapy doesn’t carry the same risk of medicine-related side effects or drug interactions with other medications that the user may be taking.
  • Studied for safety and effectiveness. In order to qualify for FDA authorization, they are studied in clinical trials to verify their safety and effectiveness.
  • Convenient. Since PDTs are provided via a personal device, such as a smartphone or tablet, the patient can access treatment when and where it’s most convenient.
  • Private. The nature of a PDT means it’s delivered remotely, and patients can pursue treatment within their own homes or other private locations without the need to make regular visits to a doctor’s office.

Learn more about the mental health challenges facing Americans and find a prescription app at ruraldepressionoptions.com.

Photo courtesy of Shutterstock


SOURCE:
Rural Minds

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Finding Your Rhythm Again: Reestablishing Routines in the New Year

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(Family Features) The holiday season is special, fun and often a bit chaotic, filled with family gatherings and joyful celebrations. Once the decorations come down and chaos subsides in the new year, many families face a familiar challenge: getting children back into their regular routines.

After weeks of excitement, travel and inconsistent schedules, the transition back to structure can feel daunting. However, with a thoughtful approach, parents can help their children ease back into their daily rhythms, and in the process, restore calm for the entire family. Dr. Lauren Loquasto, senior vice president and chief academic officer at The Goddard School, provides this insight and guidance for parents.

Understand Why Routines Matter
Children thrive on predictability. Routines provide a sense of security, reduce stress and support emotional regulation. Children feel safe, even proud, when they know what comes next. Routines also help them develop independence and self-control. After the holidays, reestablishing these patterns is essential for a smooth return to school and everyday life.

Start with Sleep
For young children, sleep is the foundation of a successful routine. Consistent sleep supports focus, tolerance and cooperation. For optimal brain repair and growth, preschoolers typically need 10-13 hours of sleep per night, but seasonal festivities can disrupt sleep schedules, frequently leaving children overly tired.

Begin by gradually adjusting bedtime by moving it earlier in 15-minute increments each night until you resume your regular schedule. Pair this with calming pre-bedtime rituals like reading or quiet play to signal it’s time to wind down. The morning routine is equally important. Strive for consistent wake-up times, even on the weekends.

If your child is resistant, teach them how their sleep routine helps their body and mind. For example: “Your body relaxes and grows stronger when you get enough sleep, so you feel good afterward.”

Reintroduce Standard Mealtimes
Holiday snacking and large meals at family gatherings can disrupt normal eating habits. Reinstate regular meal and snack times to help your child feel grounded. Offer balanced options and involve them in planning or preparing meals, as they’re more likely to embrace healthy choices when they have a role in the process.

Prioritize Physical Activity
After extended periods of lounging indoors – and likely an overdose of screen time – children need movement to burn energy and boost their moods. Coordinate outdoor play and family walks. If the weather isn’t cooperative, move around indoors with hide-and-seek and dance sessions. Physical activity not only supports health but also helps regulate sleep and behavior.

Strategically Provide Choices
When children have a voice, they are more likely to stay engaged and stick to their routines. As your child settles back into familiar patterns, this is an ideal moment to assess where you can ease your grip just enough to support their growing autonomy. This doesn’t mean relinquishing full decision-making power; rather, it’s about offering structured, intentional choices that help them feel a sense of control over their day.

You know your child best, so you can determine when to be flexible. For example, it may not matter if they change into their pajamas right after dinner or just before bed but shifting when they go to the bathroom could completely disrupt their routine and, in turn, your day.

Model Behavior
Children learn by example and they are always watching their parents. If you reestablish and consistently maintain your own routines – healthy meals, quality sleep and physical activity among them – your child is more likely to follow suit. Make it a family effort rather than a set of rules imposed on them, and make it fun. To help routines stick, consider sticker charts to track progress and incentivize independence and accountability.

Resetting routines isn’t about perfection; it’s about creating a supportive environment where children feel secure and prepared for what’s ahead. With patience, consistency and a positive attitude, you can help your child start the new year on the right foot.

For more parenting guidance and insights, including a blog and webinar series, visit the Parent Resource Center at GoddardSchool.com.

Photos courtesy of Shutterstock


SOURCE:

The Goddard School

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