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Ecommerce in 2025: 5 trends shaping the future of online selling

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(Family Features) Thanks to the explosion of ecommerce over the past couple decades, consumers can find virtually any product or service they can think of online. In fact, the consumer ecommerce market is expected to approach $6 trillion by 2027, according to the International Trade Administration, up from roughly $4 trillion in 2024.

A diverse collection of product segments is driving this growth, including everything from fashion and furniture to food and beverage. While major marketplace retailers still lead the category, ecommerce has become commonplace among small businesses, too. In fact, by the end of 2023, an estimated 80% of small businesses had at least basic ecommerce capabilities, according to a report by Digital Commerce 360.

However, small businesses are grappling with challenges such as inflation, supply chain issues and keeping pace with major retailers, among others, that are driving a variety of ecommerce trends in 2025 and beyond, including:

Video Content
Spurred by social media, video content is in high demand on ecommerce sites, too. Videos that explain how to use products, offer tips for using them and demonstrate projects that were completed using a product all earn favor with shoppers. In addition, videos that highlight product features, video reviews on social media and “live shopping events” on the social channels of ecommerce retailers can provide a more appealing interactive experience for shoppers.

Inclusive of the “live shopping events” trends, livestreaming is often popular among consumers as it can create a sense of FOMO (fear of missing out), leading to enhanced brand loyalty and engagement. Short-form videos sweeping social media also drive engagements and offer a quick, appealing way to demonstrate new or popular products.

Personalized Products
Ecommerce provides opportunities for shoppers who appreciate buying products that are uniquely their own. Online buying platforms that allow for customization of products such as shoes, clothing and drinkware can create buyer engagement and earn loyal shoppers who know they can purchase the items they want exactly to their own specifications. In fact, a survey by McKinsey Insights found 80% of loyal customers prefer shopping with brands that offer tailored choices and personalized experiences. From color selection and accessories to performance variations, custom options can help create a highly personalized shopping experience that allow buyers to interact more directly than they would for a standardized transaction.

Beyond the initial purchase, customized reports and shipping notifications are also becoming the norm. Shippers can alert customers to their products’ delivery status – including any delays or changes – via email, text, video message or, in some cases, a customizable dashboard where consumers can view incoming shipments tied to their account or address, request a different delivery time or location, pre-sign for packages and more.

Micro Purchasing Moments
You may think phenomena like impulse buys or convenience purchases are reserved for brick-and-mortar stores, but micro-purchasing trends suggest otherwise. These purchases are typically made by someone looking for a quick solution or information in a hurry from a mobile device, such as comparing two or more similar products and clicking a “buy now” link, ordering and paying for food ahead of time to skip the line, making a hotel or excursion reservation while traveling or looking up movie showtimes and purchasing tickets from the same page. Ecommerce sites that can establish themselves as a resource, make information easy to digest and simplify the purchasing process are earning customers (and revenue).

Flexible Payment Options
Online purchases were once limited almost exclusively to credit card purchases, but over time, businesses have granted greater flexibility to shoppers when it comes to collecting payment. While this trend has been growing for several years, many contemporary ecommerce sites now accept credit or debit cards, online checks, digital wallet and mobile payment services, cryptocurrency and even installment payments via third-party providers. By 2029, the third-party payment market is expected to almost double from $62.5 billion in 2024, according to findings from Mordor Intelligence.

Simplified Shipping Options
Evolving technology isn’t just improving the browsing and purchasing side of ecommerce; shipping operations are also seeing enhancements. For example, ShipAccel, a digital platform designed by Pitney Bowes, simplifies and enhances shipping operations with advanced ecommerce technology. The platform empowers early ecommerce brands to ship like larger companies with access to discounted carrier rates; more than 80 integrations including leading marketplaces, data and insights to help make smarter shipping decisions; branded tracking; and return capabilities. It features a collection of apps, widgets and application programming interfaces to easily configure new workflows and seamlessly meet the demands of business growth.

“As ecommerce becomes a mainstay, shippers must take a technology-first approach, utilizing platforms that can grow along with the business and partnering with providers who offer deep expertise in the segment,” said Shemin Nurmohamed, president of Sending Technology Solutions at Pitney Bowes. “As a result of using technology like ShipAccel, ecommerce shippers can save money, enhance operational efficiencies and delight customers – all of which support the business’ bottom line.”

Find more shipping support for your ecommerce business in the coming year at shipaccel.com.

Easy ECommerce Shipping Tips

Whether you’re a buyer or a seller, getting smart about shipping can help improve your ecommerce experience.

Be cost-conscious. Buyers obviously benefit from lower costs, but as a seller, managing shipping costs means more revenue. Volume discounts and options for lower prices with longer shipping times can make a bigger impact than you might expect. A shipping partner that has pre-negotiated discounted rates with carriers can deliver significant savings to your business, too.

Reduce package sizes. Using boxes or padded envelopes that closely fit the product being shipped can reduce weight and therefore the cost to send it to the customer. Also avoid excess packaging that adds bulk, which adds cost and waste.

Utilize advanced tracking tools. Keep tracking information for everything you ship or buy so you can monitor its safe delivery or, if problems arise, promptly identify and correct the issue. An option like ShipAccel uniquely provides branded tracking updates so your business stays front and center with your customer from click to porch.

Photo courtesy of Shutterstock (woman using laptop)


SOURCE:
Pitney Bowes

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7 quick steps to prepare your home for winter

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(Family Features) As days grow shorter and temperatures begin to dip, it’s the perfect reminder to begin preparing your home for winter. A little effort to winterize now can prevent costly repairs, improve energy efficiency and keep your family warm and comfortable even after the first snowflakes fall.

1. Service the HVAC System
Before you need to rely on your furnace or heat pump, schedule a professional inspection. A tune-up can extend your system’s life and lower energy bills. Also remember to replace filters and clean vents to ensure your system is running efficiently.

2. Seal Doors and Windows
Drafty windows and doors are some of the most common culprits of heat loss. Check for gaps, cracks or worn weatherstripping and seal them with caulk or foam, if necessary. Adding thermal curtains or door sweeps can also help block cold air and keep your home warm inside.

3. Clear Gutters and Downspouts
Clogged gutters can lead to ice dams, roof leaks and water damage. Clear leaves and debris, and ensure downspouts direct water away from your foundation, which can help prevent additional problems when snow melts and refreezes.

4. Protect Pipes
Frozen pipes can burst and cause major damage. In basements, attics and crawl spaces, insulate any exposed pipes, and consider letting faucets drip slightly to keep water moving on especially chilly nights.

5. Reverse Ceiling Fans
During the winter months, ensure your ceiling fans are spinning clockwise, which helps push warm air down, improving heat circulation and comfort in your living spaces. Don’t forget to flip them back to counterclockwise in the spring to move hot air upwards to keep your home comfortable.

6. Test Smoke and Carbon Monoxide Alarms
Heating systems, fireplaces and space heaters, which are more often in use during the winter months, can increase fire and carbon monoxide risks. Test your detectors, replacing batteries if necessary, and ensure you have a carbon monoxide detector on each level of your home and a smoke alarm outside each sleeping area.

7. Winterize Outdoor Faucets and Hoses
To prevent freezing, shut off outdoor water valves and disconnect garden hoses. For extra protection, consider installing insulated faucet covers.

Don’t wait until the first snow to prepare. Visit eLivingtoday.com for more tips to keep your home cozy all winter long.

Photo courtesy of Shutterstock


SOURCE:
eLivingtoday.com

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Helping kids make money lessons real in a digital age

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(Family Features) In today’s world, it’s rare for kids to hand over a few crumpled dollar bills for a purchase. Most transactions happen online or with a tap of a card, which can make money feel less tangible to the next generation. However, that shift doesn’t mean financial lessons have to get lost – it just means they should be taught differently.

From budgeting for a favorite purchase to learning about investing, the digital landscape provides ample opportunities to help kids build smart habits.

Teach Real-World Money Management with Digital Tools
One way to start is with a kid-friendly debit card connected to an app. These accounts allow children to manage their own spending while parents monitor activity. Being able to check balances in real time – and seeing the impact of a purchase immediately – helps kids understand budgeting in a hands-on way. When the balance gets low, the lesson is clear.

Parents can also use digital purchases as teachable moments. A $10 virtual item in a game might sound appealing, but comparing it to something tangible, like a trip to the movies or a special snack, can help kids think about trade-offs and decide what’s worth the money.

Use Saving Goals and Compound Interest to Encourage Smart Habits
Saving is another concept technology can make more tangible. Setting a goal such as a new bike, a sports jersey or a piece of tech becomes more engaging when children can track their progress visually. Some apps even offer interest on savings, giving kids a first glimpse of how money can grow over time.

As children grow into teens, their curiosity about money often expands into investing. This can be an ideal time to open a custodial brokerage account and explore concepts like diversification, risk and long-term strategy. Purchasing fractional shares of companies they recognize can make the learning process relatable.

Teach Credit, Debt and Security Early
It’s also important to cover topics like credit, debt and security before kids start managing money on their own. Teens should understand how borrowing works, why paying bills on time matters and how to protect themselves from identity theft. In some cases, freezing a minor’s credit until they are older can be a smart precaution.

Keep the Conversation Going
Above all, money lessons should be an ongoing conversation. Asking kids what they’re hearing from friends, teachers or online sources can lead to meaningful discussions and create teachable moments.

The tools may have changed, but the goal remains the same: helping kids develop the skills and confidence to manage money wisely. By meeting them where they are in the digital world, parents can make financial lessons real, relevant and lasting.

Visit schwabmoneywise.com for more ideas on how to help kids start saving, investing and more with videos, quizzes and articles designed especially for teens.

Photo courtesy of Shutterstock


SOURCE:

Charles Schwab

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Home fire prevention tips

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(Family Features) House fires can be devastating, but taking proactive steps can significantly reduce the risk.

Learn how to safeguard your home and loved ones with these fire prevention tips in honor of Fire Prevention Month.

Install and Maintain Smoke Alarms
Smoke alarms are your first line of defense in case of a fire. They provide early warning, giving you and your family time to evacuate. Ensure you have smoke alarms installed on every level of your home, including inside bedrooms and outside sleeping areas. Test your smoke alarms monthly to make sure they’re working properly and replace the batteries at least once a year. If your smoke alarms are more than 10 years old, consider replacing them to ensure optimal performance.

Create an Emergency Evacuation Plan
Sit down with your family and create a detailed plan that includes an exit strategy (or two) from every room in your home. Make sure everyone knows where to meet outside and practice your evacuation plan regularly.

Prevent Kitchen Fires
Cooking is the leading cause of house fires in the United States, according to the National Fire Protection Association (NFPA) with fire departments responding to more than 170,000 home cooking fires annually. Always stay in the kitchen while frying, grilling or broiling, and keep flammable items such as potholders, paper towels and wooden utensils away from the cooking area. Additionally, clean your stove and oven regularly to prevent grease buildup, which can catch fire, and keep a fire extinguisher within easy reach.

Keep Flammable Materials at Bay
Store gasoline, propane and other flammable liquids in approved containers and keep them in a well-ventilated area, away from heat sources and out of reach of children. Ensure your home is free of excessive clutter, especially in the basement, attic and garage, which can fuel a fire and make it harder to escape.

Maintain Electrical Safety
To help prevent electrical fires – electrical distribution or lighting equipment ranks third among causes for home fires, according to the NFPA – regularly inspect your home’s electrical system. Look for frayed wires, overloaded outlets and malfunctioning appliances. Avoid using extension cords as a permanent solution and never run them under rugs or furniture. Additionally, make sure to use light bulbs with the correct wattage for your fixtures.

Find more tips to help keep your home safe at eLivingtoday.com.

Photo courtesy of Shutterstock


SOURCE:

eLivingtoday.com

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