Connect with us

HOME

First canned beer goes on sale

Published

on

Canned beer makes its debut on this day in 1935. In partnership with the American Can Company, the Gottfried Krueger Brewing Company delivered 2,000 cans of Krueger’s Finest Beer and Krueger’s Cream Ale to faithful Krueger drinkers in Richmond, Virginia. Ninety-one percent of the drinkers approved of the canned beer, driving Krueger to give the green light to further production.

By the late 19th century, cans were instrumental in the mass distribution of foodstuffs, but it wasn’t until 1909 that the American Can Company made its first attempt to can beer. This was unsuccessful, and the American Can Company would have to wait for the end of Prohibition in the United States before it tried again. Finally in 1933, after two years of research, American Can developed a can that was pressurized and had a special coating to prevent the fizzy beer from chemically reacting with the tin.

The concept of canned beer proved to be a hard sell, but Krueger’s overcame its initial reservations and became the first brewer to sell canned beer in the United States. The response was overwhelming. Within three months, over 80 percent of distributors were handling Krueger’s canned beer, and Krueger’s was eating into the market share of the “big three” national brewers–Anheuser-Busch, Pabst and Schlitz. Competitors soon followed suit, and by the end of 1935, over 200 million cans had been produced and sold.

The purchase of cans, unlike bottles, did not require the consumer to pay a deposit. Cans were also easier to stack, more durable and took less time to chill. As a result, their popularity continued to grow throughout the 1930s, and then exploded during World War II, when U.S. brewers shipped millions of cans of beer to soldiers overseas. After the war, national brewing companies began to take advantage of the mass distribution that cans made possible, and were able to consolidate their power over the once-dominant local breweries, which could not control costs and operations as efficiently as their national counterparts.

Today, canned beer accounts for approximately half of the $20 billion U.S. beer industry. Not all of this comes from the big national brewers: Recently, there has been renewed interest in canning from microbrewers and high-end beer-sellers, who are realizing that cans guarantee purity and taste by preventing light damage and oxidation.

– History.com Staff

Click HERE for more stories like this one.

Continue Reading

HOME

Oct. 7 final day to register to vote

Published

on

Oct. 7 is the last day to register to vote in the Nov. 5 general election.
Voters also should double check their voter registration to make sure all the information is up-to-date. Go to votetexas.gov on the Texas Secretary of State’s website to make any address changes.
Registering to vote in Texas is easy, simply complete a voter registration application on the SOS website and return it to your county election office at least 30 days before the upcoming election date.
Fill in the required information, print and sign the complete application. At this late date it may be best to deliver the registration form in person to the election office in the courthouse annex at Montague.
Any additional information on voter registration can be seen on the county website at co.montague.tx.us, click on elections. Direct any questions to the office at 894-2540.

Continue Reading

HOME

Saint Jo crew works all night to repair 8-inch water main

Published

on

Marty Hilton and his crew with City of Saint Jo Public Works pulled an all nighter repairing an eight-inch water main break along U.S. 82 and Boggess Street. The break was reported around noon on Wednesday. City officials said one of the hardest parts was digging on U.S. 82 and when large trucks would go by the vibrations kept making the walls fall down causing them to be dug out again. The repair was completed at 10:30 a.m. Thursday and the water turned back on. The city is under a boil order until the water tests are complete, which can’t happen until Monday when the lab reopens. (Courtesy photo)

Continue Reading

HOME

Local businesswoman arrested in Hood County on TABC warrant

Published

on

Tawni Ledbetter

Tawni Jones Ledbetter was arrested on July 10 by law officers in Hood County on a warrant for making a false statement to the Texas Alcohol Beverage Commission.
Ledbetter was released from jail on $10,000 bond. While the former owner of The Rack lists Bowie as where she lives, she also remarried earlier this year to a man who resides in Granbury.
The TABC complaint could be handled as a misdemeanor according to the public information office, but additional details were unavailable as of presstime. The PIO indicated it depends on the specific type of case and he did not have the warrant information at the time of the call.

Read the full story in the mid-week Bowie News.

CORRECTION – In the Wednesday Bowie News this article in the print edition stated Ledbetter was the owner of The Rack, this is incorrect. She is no longer owner of this business. We apologize for this error.

Continue Reading
Ad
Ad
Ad
Ad
Ad

Trending