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Hershey Kisses top Valentine candy in Texas

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Since we love data and candy is a fun and relevant holiday topic, we put together a snappy looking interactive map. Some of the results are surprising, and there are a lot of conversation hearts and boxes of chocolate too. The underlying trends are also interesting.

Last year, Covid-19 struck Valentine’s Day hard, according to the National Retail Federation. Spending was down more than 20% from the previous year’s all-time high. People were struggling and there was a once in a lifetime worldwide pandemic. It was understandable.

This year, things are picking back up. The NRF is expecting a near-record breaking year with consumer spending for Valentine’s Day up nearly 10% and reaching $23.9B.

The number of people buying candy is expected to be at a new record high with 56% of consumers planning to buy candy for Valentine’s Day. Expected candy sales volume is also up and at $2.2B would be runner up only to 2020 ($2.4B).

Using sales data from the past 14 years from our online bulk candy store and industry partners, CandyStore.com compiled sales data to determine the most popular Valentine’s Day candy. In the interactive map above, you can hover over a state and see which Valentine’s Day candy they favor – interactive mode not viewable on mobile phones.

Here are some of the key takeaways from our data.

Conversation Hearts Are Back

It was a rough couple years for Sweethearts conversation hearts candy. After Necco got ripped apart and its brands sent off to various bidders, Sweethearts’ new owner took more time than anticipated to get their feet under them. In fact, Sweethearts weren’t available in 2019 at all. As the most popular brand of conversation hearts (Brach’s makes them as well), the sales of conversation hearts overall were down over 24%.

In 2020, they were back but only a limited supply was available. As new owner Spangler hurried to get them out, they ran into some printing issues and the cute little sayings written on them were distorted and blurred. Quite a few of them were blank – no words at all.

Last year was the breakthrough. With Spangler introducing all new sayings on Sweethearts, conversation hearts made a heroic comeback in 2021. Finally overtaking their arch-nemesis Heart-Shaped Boxes of Chocolates.

M&M’s keeps moving up

M&M’s continue to gain traction. They made gains in several states throughout the country, landing a new #1 spots in Vermont.

Since introducing the Cupid’s Message M&M’s in 2017, we’ve seen a rise in M&M’s sales for Valentine’s Day. Cupid’s Mix of Valentine’s Day colored M&M’s has also been very popular. The re-introduction of White Cheesecake M&M’s helped boost them as well.

Cupid Corn Resurgence?

Just when we thought they were fading away, cupid corn made a comeback last year. It even claimed a new #1 state in Nebraska. Also up one spot to #2 in Michigan after falling to third place the prior year.

Valentine’s Day Candy Quick Facts

47% of people said they will buy themselves a box of chocolates this year.

58 million pounds of chocolate are bought during Valentine’s Day week.

The peak selling period for conversation hearts is only 6 weeks long. Wow!

It takes manufacturers 11 months to produce enough for those 6 weeks.

Vodka infused with candy remained popular with conversation hearts last year.

Children receive 39 percent of all Valentine’s Day candy and gifts.

So, which Valentine’s Day candy does your state love the most? In Texas Hershey’s kisses came out on top, with a heart-shaped box of chocolates in second and conversation hearts in third.

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COUNTY LIFE

Library adventure continues with scavenger hunt

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Bowie Public Library’s Summer Reading program will be at the Bowie Community Center on Tuesdays starting at 10 a.m.
Summer reading is open to children ages 0-12. Children will be given a reading log to bring with them to each program. At the end of the season each child receives a book.
On June 18 there will be a scavenger hunt and a hike. Everyone will be making binoculars and learn hiking safety from the Boy Scouts of Troop 121 at Pelham Park. Bring the whole family our for a morning of adventure.

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COUNTY LIFE

MCCC selected as Jim Bowie Days grand marshal

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Joe Caballero

Joe Caballero, pastor of the Montague County Cowboy Church, has been selected as the Jim Bowie Day’s Parade Grand Marshal. He and his wife Angela have two children, Ethan and Riley.
The couple moved to Sunset in 2001 and he joined MCCC in 2007. In 2008 he was made associate pastor under Walter Haynie. When Haynie retired in 2010 Caballero became pastor of the cowboy church.
Caballero reflects on a varied past career where he worked as a design engineer for some of the biggest companies in the United States.
He helped design and manufacture automobiles, busses, heavy equipment and some of the most sophisticated aircraft in the aerospace industry. Caballero also has worked as a cowboy for ranches in Texas, New Mexico and Colorado.
When asked about his accomplishments for this story, Caballero humbly says he has not accomplished or achieved anything worth talking about. However, he is quick to talk about his faith and that path he has taken.
“Accomplishment: If I have ever put a smile on someone’s face, brought joy to their hearts, encourage, a sense of peace, help resort their faith, if I have helped someone through a tough time, if I had the chance to introduce someone to Jesus, then I have accomplished something,” he said.
Caballero added he loves people and being involved in community outreach making people smile, laugh and being of service to others.

Read more about Jim Bowie Days in the weekend Bowie News.

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COUNTY LIFE

Bowie High choir student receives state honor

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Ethan Allred, Bowie High School choir member, received an Outstanding Soloist award from the State Solo and Ensemble contest. Director Shawn Torres said out of 100,000 students in the state in the contest only 1-2% are selected by the judges for this award. (Courtesy photo)
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