COUNTY LIFE
Hershey Kisses top Valentine candy in Texas

Since we love data and candy is a fun and relevant holiday topic, we put together a snappy looking interactive map. Some of the results are surprising, and there are a lot of conversation hearts and boxes of chocolate too. The underlying trends are also interesting.
Last year, Covid-19 struck Valentine’s Day hard, according to the National Retail Federation. Spending was down more than 20% from the previous year’s all-time high. People were struggling and there was a once in a lifetime worldwide pandemic. It was understandable.
This year, things are picking back up. The NRF is expecting a near-record breaking year with consumer spending for Valentine’s Day up nearly 10% and reaching $23.9B.
The number of people buying candy is expected to be at a new record high with 56% of consumers planning to buy candy for Valentine’s Day. Expected candy sales volume is also up and at $2.2B would be runner up only to 2020 ($2.4B).
Using sales data from the past 14 years from our online bulk candy store and industry partners, CandyStore.com compiled sales data to determine the most popular Valentine’s Day candy. In the interactive map above, you can hover over a state and see which Valentine’s Day candy they favor – interactive mode not viewable on mobile phones.
Here are some of the key takeaways from our data.
Conversation Hearts Are Back
It was a rough couple years for Sweethearts conversation hearts candy. After Necco got ripped apart and its brands sent off to various bidders, Sweethearts’ new owner took more time than anticipated to get their feet under them. In fact, Sweethearts weren’t available in 2019 at all. As the most popular brand of conversation hearts (Brach’s makes them as well), the sales of conversation hearts overall were down over 24%.
In 2020, they were back but only a limited supply was available. As new owner Spangler hurried to get them out, they ran into some printing issues and the cute little sayings written on them were distorted and blurred. Quite a few of them were blank – no words at all.
Last year was the breakthrough. With Spangler introducing all new sayings on Sweethearts, conversation hearts made a heroic comeback in 2021. Finally overtaking their arch-nemesis Heart-Shaped Boxes of Chocolates.
M&M’s keeps moving up
M&M’s continue to gain traction. They made gains in several states throughout the country, landing a new #1 spots in Vermont.
Since introducing the Cupid’s Message M&M’s in 2017, we’ve seen a rise in M&M’s sales for Valentine’s Day. Cupid’s Mix of Valentine’s Day colored M&M’s has also been very popular. The re-introduction of White Cheesecake M&M’s helped boost them as well.
Cupid Corn Resurgence?
Just when we thought they were fading away, cupid corn made a comeback last year. It even claimed a new #1 state in Nebraska. Also up one spot to #2 in Michigan after falling to third place the prior year.
Valentine’s Day Candy Quick Facts
47% of people said they will buy themselves a box of chocolates this year.
58 million pounds of chocolate are bought during Valentine’s Day week.
The peak selling period for conversation hearts is only 6 weeks long. Wow!
It takes manufacturers 11 months to produce enough for those 6 weeks.
Vodka infused with candy remained popular with conversation hearts last year.
Children receive 39 percent of all Valentine’s Day candy and gifts.
So, which Valentine’s Day candy does your state love the most? In Texas Hershey’s kisses came out on top, with a heart-shaped box of chocolates in second and conversation hearts in third.
Take time to remember all those who gave all for our freedoms in America. The Bowie News staff wishes you a safe and happy holiday day weekend this Memorial Day. The News office will be closed on Monday for the holiday.
COUNTY LIFE
Texas game wardens say: Leave risk at the ramp this Memorial Day weekend
AUSTIN – With Memorial Day weekend marking the unofficial start to summer boating season, Texas Game Wardens are preparing for one of the busiest boating weekends of the year and reminding Texans and visitors alike to put safety first before heading out on the water.
In 2025, Texas recorded 178 reportable boating incidents that resulted in 50 fatalities and 77 serious injuries. Eighty-four percent of those who died in boating incidents were not wearing a life jacket. Texas Game Wardens also made 223 Boating While Intoxicated (BWI) arrests last year.
“Memorial Day weekend is when many families get back on the water for the first time this year,” said Col. Ron VanderRoest, director of Law Enforcement for the Texas Parks and Wildlife Department. “Before you leave the dock, take a few minutes to make sure your life jackets are on board, your boat is properly equipped and you have designated a sober operator.”
Texas Game Wardens encourage boaters to keep the following in mind before launching:
- Wear a U.S. Coast Guard-approved life jacket. Children younger than 13 are required to wear one while underway.
- Never operate a boat under the influence of alcohol or drugs.
- The operator must wear the lanyard or have the engine cut-off switch fob on their person when operating a boat equipped with one.
- Operate at a safe speed and maintain a proper lookout.
- Take a boater education course. It is required for anyone born on or after Sept. 1, 1993.
- Check the weather before heading out and be prepared for changing conditions.
- Leave a float plan with someone you trust.
- Don’t overload your boat.
“Boating should be fun,” said VanderRoest. “A little planning and some common sense help keep it that way.”
Renting a Boat or Personal Watercraft
If you plan to rent a boat or personal watercraft, choose a licensed vessel livery (a business establishment engaged in renting or hiring out vessels for profit).
By law, vessel liveries must provide all required safety equipment, explain how to operate the vessel, review applicable boating laws and have the operator sign a form acknowledging they received this information. They are also required to carry liability insurance.
Before leaving the dock, renters should make sure the vessel has enough life jackets for everyone on board and that they understand basic operating rules, including those specific to personal watercraft.
Personal Watercraft Safety
Personal watercraft, including jet skis, are subject to special laws in Texas. Operators and passengers must always wear a life jacket, the operator must use the engine cut-off switch, and these vessels may not be operated between sunset and sunrise. Operators must also stay at least 50 feet from other vessels, people and the shore unless traveling at headway speed.
“Whether you’re launching your own boat or renting one for the day, take the time to understand the rules and make safety part of your plan,” said VanderRoest. “If you take safety seriously from the start, you’re far less likely to need help later.”
For more information about boating laws, required equipment and boater education courses, visit the TPWD Boater Education Program at tpwd.texas.gov/boatereducation.
COUNTY LIFE
Memorial Day events readied in Nocona
Starting at noon on May 25 at The V (VFW) in Nocona there will be a program for the Memorial Day featuring speakers, cannons and a rifle team.
There will be a Memorial Day Celebration Dinner at 5 p.m. on May 25 at the Nocona Senior Citizens Center (Carpenter Shop).
Call for reservations at 940-825-3148. The meal will include barbecue ribs, french fries, beans, cole slaw, dessert and ice team. Adults are $10 and children $5.
Proceeds benefit the senior center and the Meals on Wheels program at Nocona.
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